Move over, traditional ads, a new batch of rich media just dropped. Just kidding (kind of). There's still a time and place for every format on the spectrum, including regular static images. Sometimes it's precisely what you need: clean, fast, and efficient.

But when your goal is to stand out, tell a deeper story, or boost engagement rates, rich media is where things get interesting. Rich media ads invite interaction, reward curiosity, and bring your message to life inside the ad itself.

Whether you're launching a new product, re-engaging mid-funnel users, or looking to make a stronger brand impression, these interactive ads give you the tools to match attention with intent.

Before we dive in, let's figure out how these ads work.

What is rich media?

Rich media ads offer advanced elements such as video, animation, or user interaction. Unlike standard display ads (which are often flat, static, and purely clickable), rich media increases user engagement within the ad itself — users can touch, swipe, rotate, zoom, scroll, or play with the creative.

These formats are built for attention. They don't just sit there waiting to be clicked. They move. They respond. They adapt. And in doing so, they turn your ad campaigns into active experiences that maximize brand recall.

Now, let's explore the latest rich media formats that will push the boundaries of your next campaign.

Rich media ad formats

3D parallax coil

The 3D Parallax ad allows users to control the motion — grab the image, rotate it back and forth, or adjust the speed. It’s a scroll-based experience that brings surprising depth and movement to a flat screen, making it perfect for storytelling or showcasing different products in a tactile way.

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Shaky zoom

With Zoom, users can interact directly with the image, grabbing and shifting it to reveal different product variations. The video animation instantly catches the eye, offering a hands-on way to explore multiple options within a single ad.

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3D carousel spin

Combining the tactile control of Parallax with a carousel format, this ad lets users spin through multiple visuals in a dynamic 3D loop. It’s interactive, eye-catching, and ideal for product collections, storytelling sequences, or showcasing multiple use cases in a single unit.

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Get interactive ads for your next campaign

Want to boost engagement, awareness, and brand recall with rich media ads? Reach out to your Eskimi account manager or contact us directly. 

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