Our best ad innovations of 2025

This year has been incredible, filled with creative innovations that we’ve shared with you month after month. We hope they've sparked new ideas and inspired your campaigns along the way. As December arrives, it's the perfect moment to look back, evaluate what performed best, and decide which strategies and formats to take into the new year.

Here's a roundup of our most impactful innovations, the ones that delivered strong results, saw wide adoption, or introduced entirely new technologies worth exploring.

This year, we advanced 3D technology from granular Perspective ads to immersive high-impact formats, while launching simple yet engaging 3D Parallax solutions. We also introduced AI-powered dynamic ads for more adaptive creative experiences and refreshed our top-performing SpinView Gallery to offer even greater creative possibilities.

3D perspective ads

3D perspective ads have been one of our most popular formats, and it's easy to see why. They consistently grab attention, just look at Jacobs. And the format drives strong ad recall, as we've seen with Nestlé. Their impact has even been recognized at the industry level, with McDonald's taking home a Bronze award in the Programmatic category at the SMARTIES™ South Africa Awards.

Until now, users could only watch the product animate within the ad frame. The new 3D Perspective Ad with a twist takes things further: users can now touch and drag the product to spin it in full 3D. This simple interaction turns a passive ad into a truly engaging, hands-on experience.

3D High-impact ads

High-impact ads are designed to create immersive brand experiences that go far beyond standard display. They don't just capture attention, they're built to impress and stop users in their tracks.

Appearing within a standard banner placement, the 3D high-impact ad blends seamlessly into the page layout. As the user scrolls, the banner smoothly expands to cover the website, delivering a full-page moment without disrupting the journey.

By combining immersive 3D elements with a full-page execution, this format creates a powerful visual takeover that feels intentional rather than intrusive. It bridges the gap between classic display and full-page solutions, turning a familiar banner into an unexpected, high-impact brand experience within the page flow.

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3D parallax coil

3D Parallax Coil is a simple yet highly versatile format that works seamlessly across a wide range of brands and use cases. Clean in execution but rich in experience, it adds depth without overwhelming the message.

This interactive format puts users in control. By scrolling or dragging, they can grab the image, rotate it back and forth, and adjust the speed of movement, transforming a flat screen into a tactile, 3D experience. The parallax effect creates a sense of depth and motion that feels natural and engaging, making it ideal for visual storytelling or showcasing multiple product angles in a dynamic, memorable way.

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AI-powered dynamic ads

Closing out our list of top ad innovations this year is a new ad format that keeps your content fresh, relevant, and in tune with what's happening in the world.

At the core of this format is an AI engine that continuously scans trusted sources, like news sites, blogs, and social platforms, to find the most relevant updates for your industry or topic.

We work with you to define the creative's theme so it reflects your brand's unique identity. Once that's set, the banner connects to the AI system, which automatically updates the content. 

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SpinView Gallery

The SpinView Gallery has proven to be one of our top-performing rich media formats, consistently driving high engagement and delivering strong results. Over the past year, SpinView creatives have achieved an impressive average engagement rate of 7.73%, according to the Eskimi Global Results 2025, along with a solid Click-Through Rate (CTR) of 1.24%, showing just how effective the format is at driving action.

The updated SpinView Gallery takes things even further. Images now open in full size, making each visual bigger, bolder, and impossible to miss. Users can spin through the gallery seamlessly, fully immersing themselves in your story.

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This year has been full of creative innovation, but we haven't forgotten the classics. Tried-and-true formats like gamification and rich media with video continue to deliver outstanding results. You can explore more of these formats in our creative gallery.

And if you have a fresh, new idea you'd like to bring to life, reach out to your Eskimi representative or contact us directly. Let's turn your vision into reality in 2026.