New ad formats: Rich media ads that will stop the scroll

In August, the Eskimi Creative Studio team decided to focus on scrolling. Whether users are scrolling away from your ad or scrolling through it, these formats won't let them pass by without notice. They respond to movement, reveal new sides of your product, and keep your message evolving as the user explores.

Let's take a look at what's new.

3D scroll & roll

In this rich media ad format, a sleek 3D can is floating mid-air, gently rotating as you scroll. With every movement, a different aspect of the product comes into view, as new copy glides up and down, revealing fresh messaging at just the right moment.

3D scroll & dance

In this format, the product literally dances – it moves up and down, and from side to side, playfully unveiling every curve and feature. Just like in the first example, the messages change as you scroll. Want to highlight different features like design, battery life, and sound quality? Easy.

2D scroll slides

Prefer simplicity but still want interaction? The 2D Scroll format swaps the floating 3D visuals for full-slide transitions. As users scroll or swipe, the entire visual changes—perfect for showing different products, color variants, or seasonal messaging within the same ad.

Why these formats work

Today’s audiences expect control and motion. These formats deliver both:

• Engaging naturally: scrolling feels effortless, not forced.
• Layered stories: multiple products, features, or offers within one creative.
• Boosts interaction & recall: users remember ads they "play" with.
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Ready to embrace these rich media formats in your campaigns? Get in touch with your Eskimi representative or book a tailored demo to start taking your advertising game to the next level. 

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