New ad formats: High-impact ads

At Eskimi, we're all about putting a twist on traditional banner ads — after all, the ad creative determines the performance of the campaign. That's why each month, our in-house creative studio rolls out a fresh batch of different ad formats designed to cut through banner blindness and truly engage users.

This month, we're introducing two new high-impact ad formats designed to do more than capture attention—they're built to impress. Whether you're launching a bold campaign or need digital advertising inspiration, these formats are ready to deliver. Let's take a closer look.

What are high-impact ads?

High-impact ads go beyond traditional display ads. They utilize rich media, animation, interactive elements, and larger sizes to capture consumer attention. These ads create more freedom for storytelling and engaging calls to action that, in turn, boost click-through rates and user engagement.

Benefits of high-impact ads

High-impact ads not only get your viewer's attention — they get results. These formats are designed to create immersive brand experiences that go far beyond standard display ads. The benefits speak for themselves:

• Longer time spent on ads
• Higher click-through rates
• Better brand recall
• Increased user interaction

Now, let’s take a look at this month's newest additions to the high-impact family:

3D burst overlay

This format is perfect for stopping the user in their tracks. The ad starts with the product encased in ice, which suddenly explodes onto the screen. The 3D effect gives the illusion of ice leaping off the screen, offering a bold visual punch while offering a subtler alternative to a full-page takeover ad.

3D spin overlay

The 3D spin overlay starts off as your simple display ad — products spinning in a regular rectangle, but as the user scrolls, the spinning products burst onto the page. It's playful, memorable, and sure to cut through ad fatigue.

Ready to make an impact?

These new formats are just a glimpse of what our creative studio can do. If you're looking to boost brand visibility or simply make a stronger impression, high-impact ads are a smart way to stand out—and we've got the team and tools to make it happen.

Want to test them in your next campaign? Reach out to your Eskimi account manager or contact us directly. 

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