New ad formats: AI-powered dynamic ads

Traditional digital banners are static – once designed, they stay the same. But in industries where information changes by the minute, static ads can feel outdated before they even launch. Enter AI-powered dynamic banners, a new ad technology that keeps content fresh, relevant, and aligned with real-world events.

How it works

At the core of this ad format is an AI content engine that continuously crawls the internet, scanning trusted sources such as news outlets, blogs, and social platforms. This engine identifies the most relevant updates for a given topic or industry.

Developers on our end write a prompt that defines the theme for the creative, based on your feedback, so that we can shape the content around your brand's unique identity. For example, “latest stock market news” or “emerging fashion trends.” The banner is then connected to the AI system, which automatically selects and displays fresh content. Updates occur at set intervals: daily for finance, or even in real-time for faster-moving topics.

See it in action: Finance market insights

Our new Finance ad format displays the three latest stock market or financial news articles every day. By automatically pulling updates from trusted sources, the banner becomes a reliable, time-sensitive information hub for investors. Instead of static messaging, users see fresh, meaningful updates that drive engagement and credibility.

See it in action: Daily recipe inspirations

Our new Recipe creative delivers daily food and beverage inspiration, automatically updating with fresh, mouth-watering recipes. The content can be tailored to brand needs, for example, by filtering for key ingredients such as specific spices. The result is a dynamic, flavor-focused experience that keeps audiences engaged while showcasing your brand's role in their everyday meals.

But the applications go far beyond finance and recipes. Think daily currency updates, lifestyle tips, or industry-specific stories—all refreshed dynamically by AI—the result: more relevant ads, higher engagement, and a smarter way to connect with audiences.

Ready to make your ads more relevant and dynamic? Contact your Eskimi representative or book a demo to see how these formats can work for your brand.