Introducing DeepContext: A cutting-edge contextual AI

Contextual targeting is having a moment again, but today's advertising needs more than surface-level contextual targeting. That's why we built DeepContext — a smarter, AI-powered contextual targeting solution that understands the meaning behind the content in every language. 

What is DeepContext?

DeepContext is a groundbreaking contextual targeting solution powered by AI. It understands the entire meaning, tone, and relevance of a page in every language, enabling it to match ad placements based on your brand's strategic goals in real-time.

DeepContext will help brands:

• Appear in the right content, not just any content with relevant keywords
• Maintain brand safety without sacrificing scale
• Reach users based on what they care about right now, not what they looked at last week
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Let's take a look at how it works and explore why it will change the way you approach programmatic targeting.

What sets DeepContext apart

Here's how Eskimi DeepContext revolutionizes contextual targeting:

• Full-content analysis: It reads entire pages, and their URLs, not just domains, headlines, tags, or metadata. That includes structure, tone, sentiment, and implied themes.
• AI-powered relevance matching: Each content piece is compared to your custom Brand Blueprint — a framework we build with you based on your tone of voice, product positioning, values, and emotional goals.
• Relevance Engine insights: Discover trending content clusters in your market and spot underused content categories. Expand or refine your strategy in real time.
• Transparency: Every placement includes a reason. Why did it match? Why was it blocklisted? Get insights and adjust your contextual intelligence accordingly.
• Brand safety: Instead of flagging content based on keywords that sound risky, it analyzes the actual story. That means your ad won't be blocked from safe, positive content just because it mentions "crash course" or "shooting stars".
• Multilingual: Understands every language, making it truly global while adapting to local nuances and culture.
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How Eskimi's DeepContext contextual AI works

Let's take a look at how it works in action.

Step 1: Building your Brand Blueprint

The process starts with a Brand Blueprint — a strategic brief that defines how your brand should be presented digitally. This includes your products, tone of voice, cultural associations, and, of course, the type of content that would be relevant to you.

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Step 2: The Relevance Engine

Once your Brand Blueprint is in place, DeepContext's Relevance Engine continuously scans live content across the web. It processes each page using natural language understanding to detect tone, meaning, and user intent and only selects inventory that aligns with your Brand Blueprint. 

The Relevance Engine shares feedback about each selection. You can audit the selected web pages and adjust your Brand Blueprint at any time to enhance the content alignment.

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Step 3: Activation across programmatic

With DeepContext, you can apply this intelligence across all your programmatic campaigns, whether you're optimizing for scale, engagement, or brand safety.

Step 4: Discover new opportunities

With Eskimi's DeepContext, you can explore trending topics in your market and uncover new targeting opportunities you might otherwise miss.

Why you should choose DeepContext

The advertising world is changing. Cookies may not be gone yet, but one thing is clear: users value privacy more than ever.

At the same time, brands need to be relevant. And what's more relevant than reaching your audience in any language in the very moment they're engaging with the right content?

That's where contextual targeting comes in, but only if it's done right. Accurate contextual targeting takes more than keywords. It requires a deep understanding of content, meaning, language, and audience intent.

That's precisely what DeepContext delivers: precision, transparency, control, and true global reach with local relevance.

Ready to take your contextual strategy to the next level?

Get started with DeepContext by reaching out to your Eskimi representative or by booking a tailored demo to see how Eskimi contextual AI can boost your advertising relevance. Seats are limited for the first rollout. Hurry up to secure your spot and be among the first to try it.