Eskimi partners with Index Exchange: Scaling AI-driven contextual activation, powered by Index Marketplaces

In a programmatic world that's rapidly shifting toward privacy-centric solutions, marketers need more than standard addressability — they need contextual intelligence that scales.

That's why Eskimi is partnering with Index Exchange, one of the world's largest independent supply-side platforms, to bring our newest AI-driven contextual offering directly to Index Marketplaces. This collaboration makes it easier than ever for marketers and agencies to activate high-performing contextual strategies across any DSP.

Index Exchange: Powering the Future of Programmatic Advertising

Index Exchange has spent over two decades elevating the standards of programmatic advertising – championing transparency, advancing efficiency, and pushing the industry forward at every major inflection point. From evangelizing header bidding to taking a stand against MFA sites, the company has consistently focused on strengthening the open internet and ensuring media owners capture the full value of their content.

Today, Index is driving the industry’s next chapter with sell-side decisioning, bringing intelligence closer to the impression to power smarter, more performant outcomes. Through Index Marketplaces, the company enables partners like Eskimi to bring next-generation solutions directly into the supply path.

By enabling its partners to activate contextual AI at the point of impression, Index makes it seamless for marketers to scale privacy-focused, high-performing strategies across any DSP, while ensuring more value flows back to media owners.

How does contextual AI work?

Eskimi's contextual technology is an advanced, AI-powered solution for next-level targeting. It understands the whole meaning, sentiment, and intent of a webpage — in any language, so your ads can align with brand objectives in real-time.

Now, via Index Marketplaces, marketers can easily access curated deals powered by Eskimi’s contextual signals and activate them on their preferred DSP.

Instead of relying on identifiers or basic keyword matches, Eskimi's AI ensures your ads:

• Show up in truly relevant content — not just pages with a few matching keywords.
• Stay brand-safe while scaling to reach more of the right audience without risk.
• Connect with users in the moment, based on what interests them now.
  ‍

How will this partnership benefit your campaigns?

"Contextual activation through curation is the future of programmatic addressability. Our partnership with Index Exchange makes it possible to deliver contextually relevant advertising at scale, while maintaining transparency, precision, and reach," said Marcel Sandoval, Chief Product Officer at Eskimi.

This partnership offers three core benefits:

1. AI-powered precision: Go beyond basic categories. Eskimi's AI reads context at a deeper level, enabling nuanced, brand-safe addressability that reaches the right audience in terms of mood and mindset.
2. Scalable and curated deals: Activate sophisticated contextual strategies through ready-made or custom-curated deals, accessible across multiple DSPs.
3. Privacy-focused addressability: Deliver relevant ads without relying on cookies or device IDs.

The result: transparent, identifier-free programmatic campaigns that deliver results.

Ready to build your next campaign with contextual AI? Let's start the conversation!