Introducing Eskimi sentiment targeting

In digital advertising, context matters more than ever. Today's users expect ads that feel relevant, safe, and aligned with the content they're consuming. That's why Eskimi is expanding contextual targeting with a powerful AI-driven feature: Sentiment Targeting.

The innovation goes beyond traditional contextual methods by understanding not just what users are reading, but also how it feels and what language it's in. Now your campaigns can align with the emotional tone of content, reach multilingual audiences at scale, and achieve better brand suitability.

What is sentiment targeting?

Sentiment Targeting is Eskimi's new AI-powered capability that enables advertisers to place ads alongside content that matches the emotional tone of the page. Our engine analyzes the page's text at the content level, classifying it as:

• Positive – Uplifting or inspiring stories, perfect for campaigns that benefit from optimistic associations.
  
• Neutral – Informational or objective content, ideal for educational, product-focused, or straightforward messaging.
  
• Negative – Critical or serious content, which can be helpful for specific strategies, or excluded for brand safety.
  ‍

By selecting the right sentiment, advertisers can fine-tune brand alignment, ensuring their messages resonate within the appropriate emotional context.

Eskimi's contextual targeting options

Eskimi now offers a multi-layered contextual targeting toolkit to help advertisers refine placements and maximize relevance:

• Keyword Targeting – Match ads with specific words in page URLs or content.
  
• Apps/Sites Category Targeting – Place ads within specific verticals, such as Finance, Sports, or Gaming.
  
• Sentiment Targeting – Align with content based on its emotional tone.
  
• Language Targeting – Reach audiences by appearing on websites in their native language.
  ‍

These contextual targeting options provide you with the flexibility to create smarter, safer, and more effective campaigns.

Benefits of sentiment targeting

The advertising world is shifting away from third-party cookies and invasive targeting. Contextual targeting has reemerged as the privacy-friendly solution — but it needs to be more than just keywords and categories.

With Sentiment Targeting, Eskimi brings a new layer of intelligence to contextual targeting. Advertisers can now ensure their ads appear in emotionally aligned environments, strengthening impact and trust.

With Eskimi's sentiment targeting, brands gain several key advantages:

• Brand fit: Place your ads alongside content that aligns with your brand's values and messaging objectives.
  
• Improved relevance: Match your campaigns with the content's mood, making your message more impactful and memorable.
  
• Brand safety: Avoid unsuitable contexts that could harm perception, while confidently targeting uplifting or neutral environments.
  
• Better audience connection – Ads feel more natural and less disruptive when they mirror the tone of the surrounding content.
  ‍

Ready to take your contextual strategy to the next level?

Eskimi's Contextual Targeting now includes sentiment targeting, giving you complete control over the emotional tone of the content your brand appears in.

Ready to see it in action? Reach out to your Eskimi representative or book a demo to discover how Eskimi's contextual capabilities can improve the relevance of your advertising.