DAR ES SALAAM, May 30, 2023 – Seebait, Tanzania's biggest digital advertising network, announced a merger with Eskimi, a full-stack programmatic advertising platform helping global brands successfully execute their online advertising campaigns.
This collaboration of two advertising giants will take Tanzanian digital advertising to another level, allowing brands, agencies, and publishers to adopt the latest global advertising standards and trends and increase the usage of one of the quickest-growing digital advertising channels, programmatic.
Seebait is leading the local digital advertising ecosystem with hundreds of sites in its network and nearly 4 million daily impressions across different niches, including entertainment, sports, news, fashion, and others.
Eskimi and Seebait share the same vision of delivering the best value, quality, and innovations to digital marketers in Tanzania. This partnership will simplify the process of running and optimizing advertising campaigns and boost the combined capabilities of both platforms, beginning a new era of the AdTech industry in the country.
For brands and publishers, this collaboration means better access to the necessary data, local and international ad inventory, more accurate targeting options, and creative innovations that meet the growing audience's expectations while helping publishers ensure better advertising experiences for their visitors.
“Clients are happy to save their time using only one technology instead of preparing several briefs,” said Vita Pumputiene, Business Development Director at Eskimi. “The merger of Seebait and Eskimi will help advertisers and publishers better plan their online advertising campaigns and implement them more efficiently.
“We bring together global experience from thousands of advertising campaigns, local inventory, vast amounts of data, and high-performing ad creatives that will now help Tanzanian brands run unique digital campaigns and bring them closer to hitting their advertising goals.”
Moreover, thousands of Tanzanian publishers will be able to monetize their work, and this will enable them to improve their lifestyles.
Alextair Ofio, the Co-Founder of Seebait, added:
“We are happy to open up the world to our local publishers. By merging Seebait and Eskimi, we enable our 1029 local publishers to run advertisements from Eskimi, and as a result, they will be able to earn more and keep improving their work and content as well as their lives.
“This is a proud moment for them and for us as a country. We are taking steps in the right direction and keeping up with global technological advancements.”
About Seebait and Eskimi:
Seebait is Tanzania’s largest advertising platform and network regarding publishers, reach, and ad inventory, launched to enable advertisers to set up and execute digital advertising campaigns efficiently and effectively.
Eskimi is a full-stack programmatic advertising platform with more than 1.5B profiled users globally. The platform offers unique ad creatives, including high-impact and rich media, advanced targeting solutions, a variety of advertising channels, & premium ad-ops service.