New ad formats: 3D perspective rich media ads

At Eskimi, innovation never stands still. Neither should your banner ads. This July, we're taking one of our most visually striking and popular ad formats to the next level: 3D perspective rich media ads.

If you loved the immersive feel of our original 3D ad formats, you’ll be even more impressed with what's new. This version of one of our most popular ad formats adds an interactive element to encourage users to engage with the ads more closely.

Let’s take a closer look at how these fresh updates are making 3D ads more interactive, more engaging, and more effective than ever.

Why rich media ads?

Unlike standard banner ads, rich media ad formats combine interactivity, animation, and advanced visuals that can help capture more attention and drive engagement. Here are the main benefits of rich media ad formats:

Memorable user experience: The interactive elements of rich media ad formats invite users to interact with the ads more deeply. This, in turn, can lead to improved brand recall, increased engagement, and higher conversion rates.

Advanced analytics: Rich media ads offer detailed tracking capabilities, allowing advertisers to analyze ad performance in depth. This data can inform optimization strategies, helping to refine targeting and improve ROI.

Creative flexibility: Rich media allows advertisers to design unique ad experiences. This is a great opportunity to differentiate your brand in a crowded online space and make your message stick.

New rich media ad formats

Spinning Box 3D Perspective

One of the standout ad formats this month is a fresh take on our classic 3D perspective, but with a twist. Previously, users could only watch the product animate within the frame. Now, they can interact directly with the ad.

In this new version, the product responds to touch and drag, allowing users to spin it around in 3D space. It’s a small gesture, but it makes a big impact: transforming a passive banner ads into hands-on moments.

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Interactive 3D Perspective Gateway

Our Gateway 3D Perspective format has always been about visual impact — the product pops out creating the illusion that it leaps out of the screen. In this updated version, we’ve added a powerful new layer: user control.

Now, instead of simply watching the product leap forward, users can click or drag to explore it themselves. The object breaks free from its static position and becomes fully interactive, rotating and moving in response to the user’s input.

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Rolling Slideshow

In this creative, a the product rolls across the banner, acting as a smooth transition that introduces the main product visual. It’s subtle, clean, and highly effective.

Unlike traditional slideshows that simply fade from one frame to the next, this format adds purposeful animation. The rolling product becomes part of the storytelling. It’s not just an effect; it’s a visual cue that guides the viewer’s eye and builds anticipation for what comes next.

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Ready to elevate your ad game?

These new ad formats are designed to do more than impress. They’re built to engage, convert, and leave a lasting impression.

If you're ready to bring more interactivity into your campaigns, we'd love to help you get started.
Reach out to your Eskimi representative or book a demo to explore how these ad formats can work for your brand.formats can work for your brand.

Let’s build something your audience will actually want to touch.

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