Introducing Eskimi Creative Attributes & Insights

Great campaigns start with great creatives. But for advertisers, it hasn’t always been easy to know what makes one ad perform better than another, especially before the campaign goes live.

That’s why Eskimi is changing the game with Creative Attributes & Insights. This new AI-powered feature automatically analyzes every ad you upload, breaking it down into elements like logos, colors, visuals, and text to uncover what really drives performance.

Instead of relying on guesswork, you now get instant clarity on your creative’s strengths and weaknesses, along with a performance score measured against industry benchmarks. More importantly, you’ll receive actionable recommendations to help you refine and optimize your campaigns, save time, and improve results. 

Creative Attributes & Insights acts like a built-in strategist, helping you understand your ads at a deeper level and giving you the confidence to launch campaigns that capture attention and deliver impact. Let’s take a look at how it works.

How our creative validation works

When you upload a creative, our AI breaks it down into core elements: logos, colors, text, visuals, and more. From this analysis, the AI generates a detailed report that helps you understand what's working, what needs improvement, and how to optimize.

Let's take a look at what's inside.

Creative Attributes

First, the AI breaks down your creative’s key elements: language, visual elements, color schemes, CTA, and branding elements, which gives a clear picture of how your ad is structured. Then the AI produces a Creative Insights Report.

Creative Insights Report

Once the attributes are identified, our AI creates a report that gives you instant feedback. It includes the following sections:

What worked: Highlights strengths like clear branding, strong visuals, or persuasive messaging.

Needs improvement: Points out weaknesses such as missing CTAs or low text contrast.

Recommendations: AI-powered, data-driven insights provide actionable recommendations that you can implement to enhance the creative's effectiveness.

Best for: Based on its design and messaging, the AI recommends the campaign goal this creative is best suited for:

• Awareness – Perfect for grabbing attention and introducing the brand.
• Engagement – Crafted to spark interaction, thought, or emotion.
• Conversions – Strategically structured to drive specific actions, such as purchases or sign-ups

‍

Creative Score

Every creative receives an overall score that measures its effectiveness against industry benchmarks, so you know exactly where you stand. It calculates it based on visual clarity, branding strength, message effectiveness, call-to-action, and urgency & engagement in the creative.

Benefits of Creative Attributes and Insights

With Creative Attributes & Insights, you can:

• Analyze smarter – Understand your ads element by element.
• Benchmark performance – Compare creatives against industry standards.
• Optimize faster – Get clear, AI-driven recommendations.
• See what resonates – Identify winning attributes across markets and formats.
  ‍

Start using Creative Attributes & Insights today to turn your ads into higher-performing campaigns.