Author

Philip Mahler

Philip is the CMO of Eskimi. When he’s not busy growing the Eskimi brand, he spends his time with family and playing ping pong.

News

3 minutes

Agency World Cup 2022: Kenya Wins In-Game Ad Tournament

After an intense week on the FIFA 23 pitch, Agency World Cup 2022 has its first winner. Learn about in-game ads & a global tournament between agencies.

Programmatic 101

7 minutes

DSP Vs. SSP: Understanding Key Differences

What roles do DSP and SSP play in programmatic advertising? Definitions, benefits, comparison & key differences. Learn on the Eskimi blog.

More Conversions

6 minutes

Prospecting Ads: How To Find New Valuable Audiences

What are prospecting ads and how to use them to find and target new valuable audiences? Definition, benefits, & tips. Read more on the Eskimi blog.

Targeting

10 minutes

Dayparting: The complete guide to maximize ad ROI

What is daypart targeting in digital marketing? Discover the benefits, drawbacks, & learn to identify the best times for your ads. Read more on Eskimi's blog.

Partnerships

2 minutes

Lay’s Achieves 92.5% VCR With 6-Second In-Game Video Ads

Together with Eskimi and Anzu, Lay's run successful in-game video ads to promote the brand to the mobile gaming audience, achieving 92.5% VCR.

Programmatic 101

7 minutes

What is an Insertion Order (IO)? Benefits, Tips & Template

Insertion Order (IO) is an agreement that defines how ad campaigns should be carried out. Learn IO benefits, why it matters, and follow the tips to get it right.