Growing Business
10 minutes
Brand suitability reflects content's meaning, context, and possible connotations unique to a particular brand's needs. Why it matters and how to use it for growth?
CTV
10 minutes
Connected TV trends and statistics 2023. CTV market overview, CTV advertising stats, forecast for the future of CTV and CTV advertising. Read more on Eskimi.
Partnerships
3 minutes
Eskimi joins forces with Gadsme to bring clickable in-game ads to advertisers worldwide. Read this post to learn more about this new partnership.
News
5 minutes
Insights & trends from DMEXCO 2022. Find out about the key focus of the conference and the challenges the industry is facing. Read more on the Eskimi blog.
Targeting
7 minutes
Socio-economic class targeting explained. Socio-economic targeting definition, benefits, grouping factors, and more. Read on the Eskimi blog.
In game advertising
7 minutes
We take a deep look into the new world of gaming and in-gaming advertising and look at statistics and trends in this exciting new frontier for media buyers.