Sibilė Šimkevičiūtė

Everything you know about advertising is wrong. While everyone’s busy focusing on who sees the ad, the creative itself is quietly doing most of the work. In fact, creative quality can be the single biggest driver of advertising effectiveness… and yet it’s often the most underestimated.

In this month’s edition, our creative team focused on product feed dynamic ads - a format that tailors content in real time based on your selected parameters.

This month, our creative team focused on dynamic ads. What are dynamic ads? In short, dynamic ads update automatically based on selected factors and API integrations.

Data has always been considered king in digital marketing. Targeting the right user at the right place and time is a big part of an effective advertising campaign. But the game is changing.

Eskimi Creative Director Marta Jurkšaitienė, shares her insights for the upcoming year. From AI-powered creativity to bold new ad formats, here’s what you need to know to stay ahead in 2025.