Blog
Author

Philip Mahler

Philip is the CMO of Eskimi. When he’s not busy growing the Eskimi brand, he spends his time with family and playing ping pong.
A dart hits the center of a targetA dart hits the center of a target
Targeting
15 minutes
Programmatic ad targeting: how to reach your audience
What data is used for programmatic targeting & how brands can reach their audience more effectively? Discover common programmatic targeting types.
Targeting
10 minutes
What Is Behavioral Targeting And Why Use It?
What is behavioral targeting & why brands rely on it? How does it work, data used, pros & cons, the future of behavioral advertising, & more. Read on Eskimi.
CTV
12 minutes
What Is CTV Advertising? A Comprehensive Guide To CTV Ads
All you need to know about CTV advertising: what are CTV ads, CTV vs. OTT, benefits, CTV ad examples, where to start, and more. Learn on the Eskimi blog.
Digital Advertising
7 minutes
CPM Vs. eCPM Vs. rCPM: Understanding The Difference
What's the difference between CPM, eCPM, & rCPM? Definitions, formulas, & when to use which. Read more on the Eskimi blog.
Digital Advertising
4 minutes
Ad Planning And Budgeting In 2023
Evolving digital advertising landscape impacts how businesses plan their ad spend. Learn what are the key things to consider when planning ad campaigns.
Digital Advertising
9 minutes
Walled garden internet: What it means for online advertising
What are internet walled gardens & what impact they make on the digital advertising? Benefits, drawbacks, walled garden examples. Read more on Eskimi.