Programmatic 101
10 minutes
Discover top programmatic advertising platforms for your next programmatic ad campaign. Ratings, key features, targeting & channels overview.
Creatives
9 minutes
Discover the most commonly used programmatic ad formats and why it's important to choose the right one. Examples and tips. Read more on the Eskimi blog.
Targeting
15 minutes
What data is used for programmatic targeting & how brands can reach their audience more effectively? Discover common programmatic targeting types.
Targeting
10 minutes
What is behavioral targeting & why brands rely on it? How does it work, data used, pros & cons, the future of behavioral advertising, & more. Read on Eskimi.
CTV
12 minutes
All you need to know about CTV advertising: what are CTV ads, CTV vs. OTT, benefits, CTV ad examples, where to start, and more. Learn on the Eskimi blog.
Digital Advertising
7 minutes
What's the difference between CPM, eCPM, & rCPM? Definitions, formulas, & when to use which. Read more on the Eskimi blog.