Author

Antonis Kazoulis

Antonis has a decade of experience in marketing. From blog posts to newsletters, he is responsible for (almost) all things content at Eskimi. When he is not typing away, he is searching for new restaurants or adding more travel destinations to his bucket list.

Digital Advertising

5 minutes

2025 Planning for Agencies: The Year Wheel Planner Template

Revolutionize your business planning for 2025 with the Year Wheel: a visually intuitive, customizable tool with a bird's-eye view of events, operations, and milestones.

Digital Advertising

8 minutes

Ad Trends 2024: Privacy and AI Will Make You Rethink Your Ads

Explore the latest adtrends where technology, data, and privacy converge. Learn about challenges and how to tackle them.

Digital Advertising

13 minutes

13 advertising books every modern marketer should read

Discover 13 advertising books that can change your life. Dive deep into timeless classics, digital advancements, behavioral insights, and creativity boosters. Dive in now!

Digital Advertising

10 minutes

Attention Advertising: The New Marketing Metric

Unlock the power of attention advertising. Dive into strategies that prioritize genuine engagement over impressions, enhancing ad relevance and user experience.

Digital Advertising

11 minutes

Media Buying: Optimizing Your Ad Spend in 2024

Dive into the intricate world of media buying and discover how to optimize your ad spend in 2024. Explore the evolution, types, and challenges.

Digital Advertising

12 minutes

Media Mix Modeling: How to Measure Marketing Performance

Discover the science of Media Mix Modeling. Unearth insights on channel performance, allocate budgets efficiently and drive greater ROI.