More Conversions
6 minutes
What are prospecting ads and how to use them to find and target new valuable audiences? Definition, benefits, & tips. Read more on the Eskimi blog.
Targeting
10 minutes
What is daypart targeting in digital marketing? Discover the benefits, drawbacks, & learn to identify the best times for your ads. Read more on Eskimi's blog.
Partnerships
2 minutes
Together with Eskimi and Anzu, Lay's run successful in-game video ads to promote the brand to the mobile gaming audience, achieving 92.5% VCR.
Programmatic 101
7 minutes
Insertion Order (IO) is an agreement that defines how ad campaigns should be carried out. Learn IO benefits, why it matters, and follow the tips to get it right.
Growing Business
10 minutes
Brand suitability reflects content's meaning, context, and possible connotations unique to a particular brand's needs. Why it matters and how to use it for growth?
CTV
10 minutes
Connected TV trends and statistics 2023. CTV market overview, CTV advertising stats, forecast for the future of CTV and CTV advertising. Read more on Eskimi.