How do you transform a wardrobe staple into the talk of the town? With the right strategy, sharp targeting, and some seriously engaging ad creatives. That’s exactly what Aisensum and Eskimi did for Uniqlo’s October 2024 campaign promoting their flannel collection. 

Uniqlo’s advertising challenge

The thing is, Uniqlo is no stranger to the Indonesian market. However, being known is not enough – you have to keep customers interested in your brand. So, growing the customer base remains a key focus for the brand.

To connect with its core audience, particularly the higher socio-economic segments, Uniqlo needed very specific targeting.

Many platforms could not target these specific segments, making it difficult for Uniqlo to reach the right consumers. Overcoming this challenge was essential to stand out in a fiercely competitive digital landscape.
Vivek Thomas, Managing Director at Aisensum

Cracking this challenge was essential for cutting through the noise in an increasingly crowded digital space. And that’s where Eskimi and Aisenum came in.

The power of smart targeting and rich media

Aisensum, experts in squeezing peak performance out of digital campaigns, teamed up with Eskimi to tap into their advanced socio-economic class targeting and immersive rich media formats. 

Together, we delivered a Flannel campaign for Uniqlo that nailed the brief, reaching the right audience with standout, interactive creatives that sparked real engagement.

Creatives that click (literally)

At the heart of the campaign were two interactive ad formats designed to drive engagement and showcase Uniqlo’s Flannel Collection in fresh, attention-grabbing ways:

SpinView Gallery

A sleek, immersive gallery that allowed users to explore the flannel range with a swipe. Visually dynamic and easy to interact with, this format resonated strongly with the target audience.

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Unzip to Reveal

This playful creative invited users to "unzip" the ad to discover Uniqlo’s collection, adding a layer of curiosity and tactile interaction. While it had a lower click-through rate, it still contributed to overall brand engagement.

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The numbers speak for themselves

With a CTR benchmark set at 0.5%, Uniqlo’s Flannel campaign not only met expectations but crushed them.

• Impressions: 7,5M+
• CTR: 1.15%+(more than double the goal!)
• Engagement Rate: 5.4%+

Strong performance across the board proved that the right creative and targeting combo can turn scrolls into clicks—and clicks into real brand interaction.

The takeaway

Flannel’s back—and Uniqlo’s campaign shows that with the right partners and smart, strategic targeting, even timeless styles can feel brand new. This wasn’t just about running ads; Aisensum and Eskimi crafted a digital experience that resonated with the audience.

Eskimi proved to be more than just a media platform—it was the perfect match for Uniqlo’s campaign goals:

• SEC filtering – Precise targeting tailored to Indonesia’s diverse socio-economic landscape.
• Rich media formats – Eye-catching, interactive creatives that drove engagement and made the brand stand out.‍
• Speed & support – Quick turnaround times and hands-on service that kept the campaign running smoothly.