UM, a traditional media buying agency with a global footprint and a rich legacy, embarked on a transformative journey with Eskimi, a leader in programmatic advertising. This partnership highlights UM's commitment to "Power of the People," a core value emphasizing the importance of human resource and talent in driving innovation and results.
UM is more than a brand; it represents a dedicated team driving daily operations and success. Renowned for its long-standing legacy in media buying and a substantial worldwide presence, UM prioritizes efficiency and innovation, valuing the human element in its operations. UM's expansive global network spans over 100 markets, encompassing more than 120 offices and a dynamic team of over 3,000 professionals.
Evolving with Programmatic Advertising
Recognizing the shift in the advertising landscape, where programmatic advertising now accounts for a significant portion of marketing investments, UM embraced this change. Programmatic advertising, for UM, isn't just a line item in media plans but a fundamental concept, marking a departure from traditional inventory buying to efficient audience targeting.
Partnership Progression with Eskimi
The collaboration began with basic display advertising, gradually advancing to rich media creatives, advanced targeting, dynamic creative optimization, and recently, in-game ads and varied video creative sequences. This progression showcases UM's adaptability and willingness to explore innovative advertising avenues.
“When I see that a company like Eskimi can offer high-quality service and a personalized approach, this is what I’m looking for.”
In the Spotlight: Eskimi's Platform
One of the standout elements of this collaboration is Eskimi's platform. It stands out with its high-quality, transparent platform offering extensive data analytics, versatile campaign management, and quick adaptability across different campaign types. The platform enables UM to analyze and tweak campaigns effectively.
The partnership's benefits are twofold: operational efficiency and financial growth. UM leverages Eskimi's managed service for outsourcing work during peak periods, reducing in-house hiring costs. Financially, the collaboration yields fruitful results.