As consumer behaviors change, brands have to adapt – and Renault gets it. The brand teamed up with OMD Turkey and Eskimi to launch a digital campaign that blended smart targeting solutions with engaging, interactive ad formats. Gizem Baytaş, Group Digital Director at OMD, explained:
At Renault, we are constantly working to adapt to changing consumer habits and reach the right audience. Achieving high engagement in digital is a priority for us, so we focus on data-driven strategies and innovative ad formats to get the best results.
Key elements included:
- Rich media ad formats like 360 Gallery and 3D Cube Parallax to highlight design features and drive interaction
- Multi-layered targeting, combining demographic, behavioral, contextual, and competitor-based strategies to ensure precision reach
The result? Over 13 million impressions and a 7.5% engagement rate — proving that the right mix of innovation and strategy drive extraordinary results.
Cutting through the noise in the auto market
The goal was simple: connect with the right people and make Renault stand out in the crowded automotive market. But while the goal is simple, the solutions have to be multilayered.
With the help of innovative creative formats and sophisticated targeting, the team at OMD Turkey and Eskimi made sure the campaign reached the right audience with the right creatives.
Engaging creatives that drive action
To grab attention and keep users engaged, the campaign leveraged two standout rich media formats – 360 Gallery and 3D Cube Parallax. Sinem Güner, Associate Digital Director at OMD, shared:
We chose rich media formats for this campaign because we wanted to create a more engaging and attention-grabbing interaction with users. Formats like Gallery and Parallax allowed us to showcase Renault’s strong design language and highlight the key features of the vehicles in the best way possible.
360 Gallery
360 Gallery is an interactive way for users to explore Renault’s sleek designs from every angle, delivering a 1.61% CTR and a 7.7% engagement rate.
3D Cube Parallax
A visually dynamic format that made Renault’s models pop, achieving a 0.63% CTR and a 7.4% engagement rate.
These high-impact formats ensured the audience wasn’t just seeing Renault’s ads—they were actively engaging with them.
Precision targeting for maximum impact
To make every impression count, the campaign used a multi-layered targeting approach. Batuhan Genç, Marketing Communications Executive at Renault MAIS, explained:
We used advanced targeting solutions in this campaign to reach the right audience in the most effective way, utilizing demographic, geographic, interest-based, and behavioral targeting to engage users interested in Renault models.
- Behavioral and demographic targeting – Reaching users interested in cars, motorsports, and financial planning.
- Competitor-based targeting – Tapping into audiences interested in brands like Opel, Peugeot, Toyota, and Ford.
- Contextual targeting – Using keyword-based targeting to connect with users actively searching for car-related content.
A winning collaboration
Renault’s partnership with OMD Turkey and Eskimi was about more than just numbers—it was about crafting an effective, data-driven strategy that delivered real engagement.
With over 13 million impressions, Renault not only reached their KPIs, but exceeded them proving that innovative ad formats and smart targeting make all the difference.
