Mediacom Limited, a comprehensive advertising agency in Bangladesh, sought to create targeted brand awareness for a winter-based Petroleum Jelly brand in a country experiencing varied climate conditions due to global warming.
As Rakibul Hasan, the leader of media and digital operations at Mediacom Limited, describes, "We faced a unique challenge. We needed to create top-of-the-mind awareness specifically in colder regions of Bangladesh, a task made difficult by the varying climate conditions across the country."
Eskimi’s vast collection of innovative banner ideas and rich media ad gallery, coupled with its capability for precise ad placement and optimization, provided Mediacom with the tools needed for targeted advertising.
"Eskimi’s approach to programmatic advertising is not just innovative but highly effective. They offer the ability to control ad placement and optimize performance, which is crucial for our campaigns," Rakibul adds.
Collaborative strategy and campaign overview
The collaboration involved setting a unique temperature-triggered banner for the Petroleum Jelly brand. The banner was programmed to appear only in areas where the temperature was below 25 degrees Celsius.
The temperature-sensitive banner was a novel solution, catering to the specific needs of the brand. Shah Shaihfullah Al Zakerin, Assistant Manager of Digital Media, elaborates, "This innovative approach enabled us to target audiences precisely in the colder areas, ensuring efficient use of our limited budget."
Significant business results and customized solutions
The campaign yielded outstanding results, with Javed Bin Gofran, Manager of Media at Mediacom, noting, "The partnership with Eskimi brought us not only customized solutions but also significant business results. Their technical team’s support in data access and service platforms was exceptional."
Javed's criteria for choosing a programmatic platform centered around diversity in options, network connections, and unique technical solutions, all of which Eskimi provided. "Their support throughout the campaign was unparalleled," he adds.
Eskimi’s unique advantage
Eskimi's proactive suggestions, detailed reporting, and ability to offer customized services set it apart from other platforms, as highlighted by the Mediacom team.
The collaboration between Eskimi and Mediacom Limited exemplifies how innovative programmatic advertising solutions can effectively address unique market challenges. Through Eskimi’s advanced targeting capabilities and Mediacom’s strategic insights, the campaign not only met but exceeded its objectives, establishing a new benchmark for targeted advertising in Bangladesh.