Launching a premium car brand in Saudi Arabia means more than getting noticed. It means earning trust in a market driven by performance, prestige, and long-standing loyalty.
Lucid Motors needed to spark consideration among consumers who hadn't yet imagined an electric vehicle in their garage.
To achieve this, Lucid partnered with Trase, a Saudi-based digital agency under Foaj Group, and Eskimi to deliver a comprehensive full-funnel media strategy focused on three key objectives: build mass awareness, drive engagement and consideration, and generate qualified leads.
Lucid tasked us with managing the full funnel – from awareness to lead generation – ensuring that every stage of the customer journey was supported by a strong media presence and measurable KPIs.
Amjad Alabbasi, Senior Media Manager at Trase
The results? Lucid Motors delivered over 3.2 million impressions, captured attention with a 7.69% engagement rate, and achieved an impressive 0.95% click-through rate, well above industry benchmarks. Let’s break down how the campaign made it happen.
A digital-first launch with full-funnel impact
The campaign ran in both Arabic and English across the Kingdom's most populous and affluent cities (like Riyadh and Jeddah), targeting high-net-worth individuals, tech enthusiasts, and early EV adopters. It aimed to reach professionals and decision-makers browsing content related to automobiles, green mobility, and premium lifestyle.
Eskimi’s targeting helped Trase tap into niche contextual environments and align Lucid Gravity with premium lifestyle and auto-relevant content.
With Eskimi, we built a collaborative and agile partnership to deliver high-impact programmatic display and video campaigns that supported Lucid Gravity’s upper- and mid-funnel objectives. Leveraging Eskimi’s advanced contextual and geo-targeting capabilities, we were able to complement our platform-first strategy and effectively reach high-value audiences.
Amjad Alabbasi, Senior Media Manager at Trase
How premium creatives brought Lucid Motors to life
To cut through the noise, Lucid Motors and Trase leaned into Eskimi's rich media. The campaign used a combination of static banners, templated rich media, and video creatives — each tailored to different stages of the funnel.
These formats allowed Lucid to bring the Gravity to life visually and interactively.
We selected rich media formats, display banners, and video ads that allowed us to showcase the luxury design, spacious interior, and advanced features of Lucid Gravity. These formats aligned with our storytelling goals and helped capture attention in the first few seconds.
Amjad Alabbasi, Senior Media Manager at Trase
Rich media with video
One of the campaign’s most engaging formats was rich media with video. The dynamic ad type allowed Lucid to showcase the Gravity SUV’s luxurious design and advanced features through motion and interaction.
With 424,969 impressions, 382,657 reach, and a 77.75% view-through rate, it proved highly effective at grabbing attention and driving upper-funnel engagement.
SpinView Gallery ad format
The rich media format featured an interactive spiral that invited users to explore the Lucid Gravity vehicle types and invited them to configure their own car. It generated 1,493,561 impressions, reached 781,857 users, and drove exceptional performance with a 9.85% engagement rate and a 1.93% CTR.
Display banners and rich media
The display banners and rich media mix combined straightforward visuals with a few interactive units that let users preview multiple Lucid Motors models within a single banner. This format delivered 1,346,163 impressions and reached 958,587 users, supporting a broad reach while adding variety to the creative mix.
The execution behind the campaign
The excellent results and the success of the campaign weren’t just due to engaging creatives and precision targeting. The partnership succeeded due to trust, responsiveness, and shared ambition.
