“If you want to go fast, go alone. If you want to go far, go together.”
This is the quote we like to use when describing an ongoing Eskimi and Omnicom Media Group (OMG) partnership that is crucial for the growth of both sides.
Having a trustworthy advertising partner who can provide the right data and insights into audience behavior, ad performance, and other key metrics can help digital agencies create successful strategies and deliver desired results to their clients.
Meanwhile, for advertising platforms, agencies are an invaluable source of expertise and knowledge regarding clients’ needs and preferences, market demands and trends.
For over a year, Eskimi and OMG have been combining their strengths to deliver highly targeted ads to global audiences across a variety of digital channels.
See this mutually beneficial partnership bloom in the video below.
About Omnicom Media Group
Omnicom Media Group (OMG) is a leading global digital agency that provides a wide range of services to clients across various industries.
The company offers expertise in areas such as media planning and buying, digital marketing, data analytics, and content creation. To this day, it has already worked with over 5,000 happy clients in more than 100 countries.
The client-first approach empowers the Omnicom Media Group team to always seek unique solutions and inspires them to try out-of-the-box ideas, providing the best service to partners and clients and helping them achieve their marketing objectives.
OMG x Eskimi: Boosting mutual growth
Using Eskimi’s programmatic advertising solutions, Omnicom Media Group was able to find a key to its clients' audiences and unlock the power of the right targeting options.
“Eskimi helped us reach our audiences and understand what they do, how they do it, and where they do it,” said Darius Taraškevičius, Senior Digital Project Manager at OMG.
Gaining a better understanding of who their ideal customers are and how they behave online has empowered the agency to try new advertising channels and solutions and once again prove that it’s always ahead of the game, trying different approaches first.
The magic of blended in-game advertising
“Eskimi helped OMG by introducing us to in-game ads that we believe is the future of advertising and we still use them very actively to this day,” said Darius Taraškevičius.
“In-game ads are highly visible, non-intrusive, and they blend in so nicely that sometimes you can’t even tell that you’re looking at paid media.”
A variety of advertising options
Eskimi provides access to many innovative solutions for executing plans with different strategies, ad placements, and formats. This allows the agency to always find the best fit for each client and ensure their happiness and success.
Collaboration with the Eskimi team enables OMG to keep filling its ideas basket with fresh and interesting ideas for future campaigns. The company sees value in in-person meetings while also highlighting quick response times when working online.
“I very much enjoy meeting up with the Eskimi team. We usually come up with very different and interesting ideas for future communications and campaigns,” said Darius Taraškevičius. “I believe having more of those face-to-face meetings would be helpful for both sides.
“Working with the Eskimi team has been a pleasure. We usually come up with plans that help to reach the goals that we want to achieve. And their reaction time is pretty fast, which is very important as nowadays, you know – time is money.”