"Progress lies not in enhancing what is, but in advancing toward what will be."
These are the words we would use to describe the partnership between Eskimi and Dentsu Central Asia. An unwavering commitment to progress and the understanding that the only constant thing is change.
For over five years, Eskimi and Dentsu have been merging their strengths to deliver highly targeted ads to global audiences across a myriad of digital channels.
Dentsu is a top-tier global digital agency that provides an array of services to clients across diverse industries.
The company offers expertise in areas such as media planning and buying, digital marketing, data analytics, and content creation. To this day, it has already worked with over 11,000 clients in 143 markets.
The client-first approach allows the Dentsu team to constantly seek innovative solutions and inspires them to test unconventional ideas. The goal is to continuously deliver superior service to partners and clients and assist them in attaining their marketing objectives.
Dentsu x Eskimi: Nurturing mutual growth
Using Eskimi’s programmatic advertising solutions, Dentsu was able to penetrate its clients' audiences and tap into the potential of the right targeting options.
“Eskimi helped us visualize our creative and ensure brand safety while maintaining the quality of traffic and minimizing the level of fraud,” said Dilafruz, a Digital Director at Dentsu.
A better understanding of their ideal customers and how they behave online has enabled the agency to explore new advertising channels and solutions and continually assert that it’s always on the cutting edge, trying different approaches first.
Denis Molostov, Digital Buying Director at Dentsu, was kind enough to give us insights on the process:
"It all starts with planning a campaign, creating advertising materials, setting up a campaign in DSP. At this stage, monitoring, analysis and optimization of the advertising campaign takes place."
The power of programmatic advertising
Before we dive into the ins and outs of the programmatic advertising, here’s what Konstantin Novolenov, the man spearheading new business development in the Dentsu group across Kazakhstan and Central Asia, had to say about the significance of a particular company value:
"Pioneering, it is the desire for development, this is ambition, this is what we have been going for so long, and where we started our work from."
Programmatic ads are highly efficient and focused and integrate seamlessly with different strategies, placements, and formats.
A range of advertising options
Eskimi offers access to many innovative solutions for executing plans with diverse strategies, ad placements, and formats. This allows the agency to always find the best fit for each client and ensure their success. One-size-fits-all is a lazy and ineffective way to tackle modern advertising. Variety and customization are not trends or keywords, they are the present and future of our vertical.
To give you some context, here is what Aizhan Mumbaeva, a Digital Buyer Manager from Dentsu had to say:
"One noteworthy example of our successful efforts is our collaboration with Ferrero. As part of our work with them, we implemented a brand lift study during the Ramadan campaign. This allowed us to effectively measure and understand the level of customer loyalty towards their product."
Collaboration with the Eskimi team enables Dentsu to fill its ideas basket with fresh and exciting concepts for future campaigns. The company sees value in in-person meetings while highlighting quick response times when working online.
Anel Kaldibekova, a seasoned Digital Buyer Manager, articulated her admiration for Eskimi, stating:
"Their eagerness to provide timely aid and unwavering support, coupled with their extensive market experience and intuitive ability to meet customer needs, is a testament to their excellence."