Eid-ul-Adha is one of the busiest and most competitive moments on the marketing calendar in Bangladesh. With consumer attention split between brands, promotions, and festivities, standing out isn’t easy. Coca-Cola partnered with Wavemaker and Eskimi to take on that challenge head-on with the Coke x Meal campaign — a digital activation designed to drive in-home consumption during Eid while measuring not just reach, but real attention.

The campaign overview

Running from 4 to 30 June 2025, the Coke x Meal campaign was launched by Coca-Cola in collaboration with Wavemaker Bangladesh and Eskimi. The campaign aimed to boost in-home consumption of Coca-Cola during Eid-ul-Adha, a key festive season known for family gatherings and shared meals.

To tap into this high-consumption period, Coca-Cola introduced limited-time festive pricing:

• 1.75L bottle for ৳90 
• 2L bottle for ৳110

The campaign messaging focused on making Coca-Cola the preferred beverage for Eid celebrations, encouraging consumers to buy larger party packs for mealtime sharing.

Creative strategy

Rather than relying on static display ads or generic messaging, the campaign leaned into sensory-driven creative, to go along with their ASMR (Autonomous Sensory Meridian Response) TVC. In the commercial, high-quality audio and visuals captured the familiar sounds of Coca-Cola — the fizz, the cap twist, the pour — to create a more immersive brand experience.

The digital campaign was delivered using Eskimi’s SpinView Gallery, an interactive rich media format adapted into mobile-friendly sizes. Just like the TVC, the digital creative was designed to provide a sensory experience — allowing users to touch, swipe, and explore the ad. This interactive layer reinforced the ASMR-inspired storytelling directly from their mobile screens.

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Coca-Cola campaign results

Coca-Cola’s Eid-ul-Adha campaign didn’t just stand out in the crowded festive season, it set new records. The campaign achieved an Attention Per 1000 Impressions (APM) score of 3,764, a massive 380% above the benchmark, confirming that users weren’t simply scrolling past the ad; they were actively engaging with it.

Average view time hit 6.8 seconds, and 55.62% of users watched the ad, demonstrating powerful creative impact. In addition, the campaign exceeded its planned impression target by 8%, delivering over 13.2 million impressions and reaching more than 4.2 million unique users.

Viewability soared to 68.13%, well above market standards, while a 1.47% CTR signaled strong user interest and relevance.

These results demonstrate how a combination of immersive, sensory-led creative and precise programmatic execution can deliver both scale and substance reaching large audiences while also holding their attention long enough to drive real brand impact.