Eskimi, a full-stack programmatic platform serving customers worldwide, joined forces with Move Ahead Media, one of Thailand's leading digital marketing agencies, to help clients benefit from a multichannel approach in digital marketing.
Programmatic advertising is quickly switching from “nice to have” to “must have,” becoming an essential component of the overall marketing mix.
Brands that empower programmatic advertising solutions can serve highly targeted ads to their customers and reach them on a wide range of channels, be it rising stars like blended in-game, CTV, or just good old display advertising.
According to the latest estimates, programmatically sold advertising was worth $493.16B in 2022 (globally) and is projected to grow by more than 13% percent by the end of this year. Looking ahead, this figure is expected to reach nearly $725B by 2026.
In this context, Eskimi and Move Ahead Media partnership becomes a solid step toward ensuring their clients a successful ad delivery.
“This gives our clients a tangible advantage as they can reach customers at all levels of the marketing funnel, which ultimately drives revenue and increases their digital footprint,” said Mike Herrera, PPC & SEM Team Manager at Move Ahead Media.
A fast-growing channel in Thailand
Move Ahead Media is a full-service digital agency operating in the UK, Australia, and Thailand. Although still exploring this type of advertising, Thailand has already proved to be a good soil for programmatic ads that can bring measurable and satisfactory results to advertisers.
“There is a growing demand as by optimizing the bidding process, advertisers are only paying for the best users and target audiences at the right time and cost,” said Oliver Wilke, Regional Director South East Asia at Eskimi.
“If we divided South East Asia into three tiers – mature/saturated, growing/exploring, and starting – then we’d see that Thailand is on top of tier two, which means that it’s still behind Singapore, for example, but ahead of Vietnam, Malaysia, and other tier two countries.”
It is projected that the programmatic digital advertising market in Thailand will reach US$1.72B by 2024 and exceed US$2B in 2026, with programmatic display and video advertising leading the market as its largest segment.
Eskimi x MAM: the future is bright
The Eskimi and Move Ahead Media partnership will enable brands to take full advantage of multichannel capabilities and inventory.
Imagine this collaboration as a one-stop service where you can create a bespoke and highly strategic digital marketing strategy, ensuring that you leverage the full potential of your marketing efforts, translating them into business growth.
Mike Herrera highlighted the benefits of working with Eskimi: “Together with Eskimi, we can not only add an additional layer of value as experts in programmatic advertising but also offer a full-spectrum digital marketing strategy to our clients. From now on, they can get a comprehensive suite of offerings, expanding their capabilities to reach more people who are interested in their products/services on the channels they prefer.
Although it’s still early days, we have already onboarded quite a few new clients. There are signs that the near future is looking very bright for us, thanks to this partnership and our mutual efforts.”
On the partnership, Oliver Wilke commented:
“The partnership with Move Ahead Media is a big step for Eskimi in conquering the digital landscape in Thailand together with our valued partner. As Henry Ford once said, “Coming together is a beginning. Keeping together is progress. Working together is a success. We strive for success and aim to deliver top-notch solutions and many success stories for our clients. To sum up, we are very excited to see the effects of this partnership in 2023 and beyond.”
Mike Herrera added:
“We are so thrilled by this partnership, let me start by saying that. As a full-service digital marketing agency, our shared goal with Eskimi is to improve Thailand's digital marketing world. Move Ahead Media and Eskimi will work closely together on innovative ideas and strategies to create more valuable marketing solutions for clients that help them to achieve their goals."