Chief Marketing Officer at Eskimi
The number of internet users has recently reached 5.16 billion, which is more than 64% of the world’s population.
With the vast majority of consumers spending significant amounts of time online, online advertising has become essential for marketers looking to connect with their target audience, build brand awareness, and achieve their desired goals.
If you’re still on the fence about trying it, this post will give you an overview of the key benefits of online advertising and help to understand why it’s a must in every modern marketing strategy.
Online advertising, or digital advertising, is the practice of promoting products, services, or brands on the internet using a variety of channels and techniques.
Some examples of online advertising include banner ads, social ads, email marketing, mobile and video advertising. These ads can be targeted to specific audiences based on factors such as demographics, location, interests, and behavior.
Typically, advertisers use online advertising to increase brand awareness, generate leads, drive traffic to their website, and increase sales. The effectiveness of online ad campaigns can be measured through metrics such as click-through rate, conversion rate, cost-per-click, return on investment, and many more, depending on specific campaign goals.
Every time you go online, you leave a digital footprint behind. It’s like a regular footprint that can help someone trace you but on the internet, and it refers to the trail of data you leave when surfing the web.
This can include websites you visit, the information you submit online, devices you use, your geographical location, and much more. In online advertising, this data can be used to target the right audience, regardless of the channel advertisers use to serve their ads.
Put simply, by using online advertising, you can reach people who are most likely to be interested in what you have to offer, in the right place, at the right time.
For instance, you can use location-based targeting to promote your brand in a chosen geographic area, e.g., if you’ve just opened a new beauty salon in San Francisco, you can target only people who live there.
In the same way, you can target people by age, gender, browsing behavior or interests, socio-economic class, and other criteria.
People all around the world use social media, read news sites, play mobile games, and engage in many other activities online. Given the size of this audience, that’s a lot of eyeballs ready to see your ads, which wouldn’t be possible using traditional advertising.
Online advertising is independent of any country or specific time and can help you promote your products or services beyond the area where you’re located or actually operate.
For example, advertising on Facebook offers a potential reach of 1,983 million users as of January 2023. Although this figure has slightly decreased since 2022 and is varying overall, it’s still an impressive total potential audience many different businesses can tap into and find their ideal customers among it without being limited by country borders.