Target users based on devices, telecom data, interests, location and more!

Divide audience into segments for maximum efficiency based on factual data.

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1.5B+

Profiled Users

450B+

Impressions

2.5M+

Sites & Apps

Reach the most narrow audiences with accuracy

Segment users across 26 general categories, 280+ sub-categories and 2000+ sub-sub categories.

Control how you run your advertising to the finest details

Behaviour

  • Consumer Interests; Retargeting
  • User Lists
  • Visited Locations
  • Geofencing Areas
  • Socio-economic Class

Placement

  • Exchanges
  • Apps/Sites
  • Position
  • Time

Tech

  • Browser
  • Operating System
  • OPERATOR
  • 3G/4G/WiFi
  • Device Brand & Model
  • Device Price Range
  • & other data points

Demographics

  • Age
  • Gender
  • Location
  • Hyper-location

Advertising is all about precision

Eskimi delivers optimised performance for brand awareness & engagement campaigns.

Geo-location targeting

Reach potential customers within walking distance from your store, billboard or any other target location.

Contextual targeting

Get better ad viewability by utilising keywords to show relevant ads based on the page’s content.

Time scheduling

Show your ads only during the specific time of days or dates that prove to bring the highest ROI for your brand.

Socio-economic class

Base SEC targeting on hundreds of data points that signal users’ purchasing power.

Full-stack programatic advertising done with you or done for you

FMCG, telecom, banking providers and media agencies get growing brand awareness, reach and engagement with Eskimi.

Run intelligent campaigns

Elevate your marketing outcomes using various advertisement formats powered by machine learning & algorithms.

Control data management

Easily store and manage customer and campaign data extracted from internal & external sources.

Optimize advertisment solutions

Adjust every parameter in your campaigns to reach your target audience efficiently.

Before Eskimi

You don't get enough in-depth data on your campaigns
The attention of the support team is lacking
No one can help you bring your crazy advertisement idea to life
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After Eskimi

Thoroughly managed data shows every dollar spent
1-on-1 support takes care of your business and budget
Innovations & efficiency escalate your campaigns to the next level

Access geolocation targeting and footfall tracking

Target audiences by geographical area, specific building or any shape on a map and see how many users that viewed your ad visited the physical location of your business.

Geolocation Visual
Detailed Reports Visual

Store & manage customer and campaign data

Use our platform's reporting dashboards to visually track, analyse and display your campaign metrics in real time.

Done for you or done
with you

Use our platform’s functions solo or get our team to manage your campaigns based on experience from over 10,000+ campaigns.

You run it

Rich media - creatives templates
Supports all creative types (rich media, banners, native, video)
DSP - campaign setup, telco and device ID targeting
AdOps support
Data management platform (DMP)
Multichannel campaigns
Traffic discovery
Standard reports
Payment through PayPal, wire transfer, IO

We run it

Rich media - creatives templates
Supports all creative types (rich media, banners, native, video)
Custom rich media solutions
Custom reports
AdOps support
Data management platform (DMP) - geofence, device ID targeting, retargeting
Multichannel campaigns
Telco dashboard with user data
White label
Traffic discovery
Standard reports
Payment through PayPal, wire transfer, IO

Frequently asked
questions

Reach out and we’ll answer the questions you have on your mind. We’ll try to respond within the next working day.

What is targeting?

Targeted advertisement is when marketers and advertisers are specific about where, when, and how they place their advertisements, in order to maximise visibility, and connect most effectively with their target audience. The ads appearance in design and location is determined based on the target audience, their interests and behaviours.

How does targeting work?

Initially, you can develop your perfect imagined consumer for your brand. Through platforms like DSP, you can narrow down your specific target strategy based on a large selection of categories. Then throughout your campaign, you can gather even more information online about reactions to your ad; audience behaviours, determine their interests and frequented locations, for example, and through this you can test and adjust the best audiences for targeting to achieve the highest results.

Why is it important to use target segments?

Target segments allow for more precise targeting. This is crucial to avoid wasting your time and resources on exposure that will not yield conversions and sales. There are a number of targeting segments you can use in tandem with each other to achieve pin-point accuracy in who sees your ad.

What are your customer targeting options with Eskimi?

We have a number of targeting options here, including demographics, technology use, behaviour, and location! Whether you want to reach a particular age range, people that use a specific phone, people interested in chess boards, or people in and around a neighbourhood, we can help you achieve your ultimate targeting goals.

Is it possible to target specific audiences with Eskimi?

Absolutely! On Eskimi DSP you can create a number of audience categories and select anything from thousands of subcategories that can be tracked separately. You can target groups of consumers by industry as well, such as e-commerce, telecom, FMCG and many more. You can even target people by specific location with our map targeting, from a country right down to a street.

How do you correctly target your market?

It is important when deciding on the correct audience to target, that you look at your existing customer base. Who are they, where do they live, what do they enjoy? It is likely that there are more out there like them. Paying attention to your competitor’s audience base is another important thing to consider. Using our DSP is a useful way to find your best targeting strategy, however, as it’s in-depth data gathering will allow you to tweak and fine-tune your targeting strategies.

What is the advantage of using Eskimi when targeting a market?

Our user data gives you more opportunities to segment users to satisfy their needs. We provide 4 different segment options: behavioral, placement, tech, and demographics, but these segments divide into countless bullet points. Our DSP tracks who responds to your products and brand, which can reveal new audience types altogether, and you could end up expanding your market entirely.

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What happens when Eskimi optimises your campaigns?

You get more out of every dollar invested. You get more brand awareness and recognition. And slowly but surely you’re setting your company on the path to success.

Burger King footfall campaign

Circle K geofence & footfall campaign

Circle K

Footfall campaign

Campaign goal

The main goal of the campaign was to increase physical store visits, from Online to Offline.

Resonating offer

Ads advertised offer which influenced even higher user engagement and store visits.

Relevant targeting

By combining competitor and customer targeting, it was possible to reach high-intent audiences.

Campaign Goal

Circle K wanted to spread awereness about their new Marguez hotdog in Lithuania.

Solution

Circle K leveraged Eskimi DSP to hyper-locate fast-food restaurants, and petrol stations in Lithuania. Consumers with fast-food and snacks interests were also targeted

Expert creatives

The main goal of the campaign was to increase physical store visits, from Online to Offline.

Expert creatives

Ads advertised offer which influenced even higher user engagement and store visits.

Expert creatives

By combining competitor and customer targeting, it was possible to reach high-intent audiences. New offers were displayed to already reached users, to build brand loyalty and increase offline user activity.

11M

Impressions

1.5M

Unique users

7%

Traffic delivered to the store

1.7M

Impressions

760K

Unique users

12K+

Traffic delivered to the store

13M

Impressions

1.7M

Unique users

8%

Traffic delivered to the store

Suggested reading

Run campaigns on Eskimi or get Eskimi do it for you

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