FREE TO ATTEND | ONLY 1000 SEATS AVAILABLE
Break through the noise: Brand Impact Summit 2025
Join industry leaders and creative visionaries from the world’s biggest brands like L’Oreal, McCann, Cannes Lions, and more. The Brand Impact Summit 2025 will explore:
- Crafting a culture of innovation
- Mastering branding in media’s new normal
- Integrating media and creative
Meet the speakers
How do you create a brand impact?
This free event for media agencies and brand leaders will reveal how to captivate audiences and deliver results that matter. Learn how to apply bold creativity, innovation, attention, cultural shifts, and the latest trends to stand out.
Spaces are limited, so don’t wait. Future-proof your brand and reserve your spot today.
See the full program
Welcome speech
Crafting a culture of innovation
Fostering innovation requires a culture where creativity thrives at all levels, not just in the creative department. Encouraging diverse perspectives, open communication, and risk-taking while overcoming silos and fear of failure helps cultivate an environment of curiosity, collaboration, and continuous experimentation.
Connected chaos: Mastering impact in media’s new normal
Agencies and brands juggle a fragmented media landscape, tighter budgets, and the need for consistency, impact, and standout creativity. Amid this complexity lies opportunity – mastering the art of thriving in media’s new normal.
Integrating media and creative: Back to a unified offering
The evolution of advertising has seen media and creative split, while fragmented audiences, diverse platforms, and shorter attention spans now demand a closer, more integrated approach than ever before.
Turn attention into action
With 11 years of Lumen research eye-tracking data from 700,000+ participants and their latest global study, discover how attention metrics transform advertising – driving brand awareness, boosting consideration, and delivering measurable ROI.
Connected conscious culture
The brand of the future won’t be product-centric or consumer-centric; it will be human-centric. Don’t think about consumers. Think about the audience. Brands need to provide much more than products and services to stay relevant.
The Cannes Lions trends digest
The Cannes Lions trends digest outlines core themes from the last Cannes Lions Festival using exclusive and unseen content, including case studies from winning work, snippets from main stage talks, and conversations with jury presidents and thought leaders, to provide you with the latest thinking and inspiration to know what drives groundbreaking and effective work.