As post-holiday routines kicked in and resolutions took hold, Corny saw the perfect moment to make its move: becoming the go-to snack bar for busy, health-conscious Greeks. With fresh packaging, the brand was ready to stand out in a crowded FMCG market.
To bring this vision to life, Corny's official distributor in Greece, Pegasos, collaborated with DOPE Studio, Fast River, and Eskimi on a high-impact digital campaign that ran across Greece from January to March 2025.
Backed by smart strategy, innovative formats, and attention-optimised delivery, the campaign achieved remarkable engagement and reach across five different ad formats and a carefully curated digital media mix.
Corny's omnichannel campaign at a glance
To break through the noise, Corny knew it had to be everywhere its audience was — from news sites and mobile games to desktop takeovers. The omnichannel strategy wasn't just about reach, but also about relevance, delivering a cohesive brand experience across all platforms.
With unified messaging and smart creative integration, the campaign stayed top-of-mind without feeling intrusive. Whether users were catching up on news or scrolling between meetings, Corny's message — "Wherever you are, whatever you do" — landed right on cue.
The campaign targeted urban 18–45-year-olds, skewing slightly female, lifestyle-conscious individuals who balance work, wellness, and social activity. The media strategy emphasized mobile-first consumption moments, from commuting to casual scrolling, positioning Corny as the perfect on-the-go snack.
However, reaching the right audience wasn't enough — the campaign also focused on capturing and holding their attention in a meaningful way.
By combining creative innovation with advanced attention tracking, the campaign achieved standout results:
- APM (Attention per Mille) was consistently high across formats, signaling strong visual engagement.
- Viewed Rate surpassed industry benchmarks, showing that users weren’t just seeing the ads — they were staying with them.
The results? Corny hit its KPIs with:
- 5,506,170 impressions
- 2,446,806 reach
- 80% viewability
Panos Drivas, Head of Performance at DOPE Studio, shared:
The campaign successfully met the KPIs set at the beginning, including viewability, engagement rate, and click-through rate benchmarks. Pegasos was especially satisfied with the attention insights and engagement metrics, which showed strong brand interaction among key demographics. DOPE saw this as a validation of the strategic fit between creative, targeting, and platform capabilities. The campaign also helped Pegasos better understand how digital can deliver both upper and lower funnel value.
So, what made it all click? Let's take a closer look at the formats that brought the strategy to life.
The formats that brought it all together
To deliver both scale and impact, the campaign leveraged five high-performing ad formats — each selected for its ability to capture attention and connect with Corny's audience at the right moments:
- Video
- 3D perspective ads
- Rich media
- In-game placements
- High-impact formats
Each channel played a different role, but all helped Corny show up in ways that felt fresh, relevant, and perfectly in sync with the fast-paced lives of its audience.
3D perspective ad format
With bold motion and depth that practically leaps off the screen, the 3D perspective ad became one of the campaign’s standout formats. Designed for visual impact and high engagement, it achieved an Attention per Mille (APM) of 1,248 and held user attention for an average of 3.56 seconds per view.
In-game ad format
By embedding the brand within the gaming environment, the in-game ad delivered a remarkable 97.9% viewability rate and an impressive APM of 3,957. On average, users engaged with the ad for 4.7 seconds, making it a highly effective channel for both awareness and message retention.
High-impact takeover ad format
Commanding full-screen attention across premium sites, Corny’s high-impact takeovers were built to stop the scroll — and they did exactly that. With an 84% viewability rate and an impressive click-through rate of 10.34%, these placements not only delivered visual dominance but also drove meaningful action.
Rich Media
From parallax motion to floating layers and video-enhanced banners, the campaign's rich media executions brought variety, movement, and interactivity to the mix. These engaging formats pulled users in and encouraged action, resulting in a 25% engagement rate, an APM of 851, and an average view time of 2.6 seconds.
Video
Corny's refreshed story came to life through a video ad, delivering both brand and product messaging in an attention-grabbing way. With a view-through rate of 95% and a 75% video completion rate, the video ads kept audiences watching to the end. The format also recorded an APM of 733 and an average view time of 1.88 seconds.
Campaign optimization
To maintain strong performance throughout the campaign, the team continuously fine-tuned delivery across various channels and formats. As Evgenia Paraponiari, Ad Operations Manager at Fast River Eskimi Greece and Cyprus explains:
To maximize the effectiveness of the campaign, we implemented targeted optimizations across formats, audiences, and placements, guided by key performance indicators such as CTR and viewability.
Here’s the breakdown:
- Website-level optimization: Evaluated and prioritized site placements based on CTR and viewability performance, focusing investment on the most effective environments.
- High-performing packages: Built custom packages by grouping websites and placements with consistently high CTR to drive efficiency and engagement.
- Rich media optimization: Among the vast array of rich media formats used, the team identified and scaled the top-performing creative executions to enhance user interaction and attention.
- Interest-based targeting: Refined audience segments by focusing on users interested in snacks, healthy eating, fitness, and wellness, aligning messaging with consumer intent.
- Contextual targeting enhancements: Applied contextual filters and keyword strategies around relevant themes such as snacks, cereal bars, breakfast, and post-workout snacks, ensuring the ads appeared in content-rich, highly relevant environments.
A unified approach that delivered results
This campaign proved the power of an integrated, omnichannel approach. By appearing across multiple platforms with formats designed to capture attention and messaging tailored to everyday moments, Corny remained visible, relevant, and top of mind.
From rich media and 3D ads to in-game and high-impact formats, each channel played a specific role but worked together as one. Backed by data, optimizations, and strong collaboration between Pegasos, DOPE Studio, Fast River, and Eskimi, the campaign not only hit its KPIs but also showed how digital can drive both brand awareness and performance.
