Programmatic Advertising:
The Adstronaut's Guide

Your programmatic journey starts here!

Let’s get started...

Welcome fellow Adstronaut! You have just entered the Programmatic Advertising Universe.

In this Universe, we have eight beautiful planets for you to explore. Every time you land on one, your rocket gets fueled with knowledge so you can head on to the next adventure.

So fasten your seatbelt and get ready to explore the wonders of the Programmatic Advertising System.

3… 2… 1… and lift off!

Planet Programmatica

How Programmatic Works

Before your first programmatic advertising campaign shoots to the stars, you need to understand how it works.

You might experience some turbulence flying around this planet but it gets better with every new place you explore.

Planet Typetopia

Types Of Programmatic Advertising

On this planet, you can take a peaceful swim in the Programmatic Sea and stroll alongside sandy banks of rivers that run into it.

Each representing a programmatic advertising type that describes how you can launch your programmatic campaigns.

Planet Benefitoxis

Benefits Of Programmatic Advertising

Your rocket has just reached one of the greenest planets in the Programmatic Universe, which blooms with programmatic advertising benefits.

Even better news is that everyone is allowed to pick whatever they want and use it to fuel their rockets for the rest of this journey.

Planet Precision

Programmatic Targeting Options

This bright and sunny planet is the only one in the Programmatic Universe that hosts life.

Analyze its inhabitants, their behavior and interests first – this will help you get to know them better and break the ice by starting personal conversations that they find more appealing.

Planet Formaterra

Programmatic Ad Formats

Good job on reaching Planet Formaterra! Look out your rocket window – can you see those mountain ranges covered in colorful moss?

As the legend says, they represent different programmatic ad formats that are used by Adstronauts like you to capture the attention of Planet Formaterra’s inhabitants, as they’re often too distracted by their everyday surroundings.

Planet Platformis

Programmatic Advertising Platforms

At this point, you might already feel a little overwhelmed by this long-distance flight. Luckily, Planet Platformis is where you can get some assistance.

Here your rocket can land on various Programmatic Platforms, and you can rest assured you get the needed help and clear directions to continue your journey.

Planet Synergistra

Synergy With Social Media Advertising

Planet Synergistra is famous for its waterfalls, each of which flows down into Lake Synergy, representing a different digital advertising type.

When they meet, these waterfalls form a picturesque pool of water, causing everything around to flourish. It is believed that drinking this water provides Adstronauts with supernatural powers to connect with their audiences.

Planet Examplexia

Programmatic Advertising Examples

You did amazing! And although your journey around the Programmatic Universe is about to end… It’s really just the beginning.

Fly around an astounding archipelago of Programmatic Advertising Examples and draw inspiration for your next campaign – as a well-educated Adstronaut 🚀