The Eskimi CMO Masterclass is getting closer!
We’d like to invite all attendees to participate in a short survey ahead of the event.
Your company industry*
Technology (Software/Platform)
Manufacturing
Consumer Packaged Goods
Professional Services/Consulting
Healthcare
Banking/Finance/Insurance
Retail
Communications/Media
Education
Consumer Services
Transportation
Energy
Wholesale
Pharmaceuticals/Biotech
Mining/Construction
Real Estate
Other
Number of employees*
More than 10 000
5 000-9 999
2 500-4 999
1 000-2 499
500-999
100-499
50-100
Fewer than 50
How optimistic are you about the overall Kenya economy on 0-10 scale with 0 being least optimistic and 10 most optimistic?
How has the role of marketing in your company changed during the last year?
Select one*
No change
Decreased importance
Increased importance
What marketing objectives have you been focused on during the last year? (multiple selection)
Building brand value that connects with customers
Increasing customer awareness of brand/company
Acquiring new customers
Retaining current customers
Improving marketing ROI
Considering marketing opportunities, what activities have you shifted resources to during the pandemic?
Select one*
Building better customer-facing digital interfaces
Transforming our go-to-market business models
Expanding into new offerings (i.e.products and services)
Building partnerships
Investing in new automation technologies to improve virtual communication with customers
Improving data integration to allow for end-to-end customer tracking
Expanding into new geographies, segments
Improving our research and experimentation capabilities
Engaging in mergers and acquisitions
Rank your customers’ top three priorities over the next 12 months (3 selections) Customer experience
Customer experience
Superior product quality
Excellent service
Trusting relationship
Superior innovation
Low price
Other
How much do customers trust your brand (1 - significantly below the industry average, 10 - significantly above the industry average)
To what degree has the use of digital marketing contributed to your company’s performance during last year (1 - not at all, 7 - very high)
Think about your company’s digital marketing knowledge and skills, rate your company’s expertise level ( 1 - significantly below industry average, 10 - significantly above industry average)
What investments did your company make to improve the performance of your digital marketing activities over the last year?
Optimisation of company website
Digital media and search
Direct digital marketing
Data analytics
Marketing technology systems or platforms
Online experimentation
Managing privacy issues
Machine learning and automation
To what extent is your company implementing tools or machine learning into its marketing toolkit? (1 - not at all, 7 - very highly)
Which Kenyan company across all industries sets the standard for excellence in digital marketing?
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