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What is a Demand-Side Platform (DSP)?
DSPs are programmatic platforms that allow advertisers and agencies to automatically bid and buy ad inventory. DSPs are unified with multiple ad exchanges that give advertisers access to a broad scope of publisher ad space. This includes many formats, from website banner ads to mobile app ads.
How does a DSP work?
It works through an automated system that dictates how much to bid for ad space in real-time. The user clicks on a weblink, and you are entered into an auction that determines the most cost-effective bid based on their suitability to your target audience. This makes the ad-buying process cheaper and more efficient.
What does a DSP do?
DSP maximises your ad campaigns engagement with its ideal customer in the most efficient manner. Through instant digital processing, DSP gives you access to a more refined, optimised audience divided based on DSP targeting specifications that you calibrate yourself from a range of possible segments.
Why are DSPs important?
It’s more than just a cost-effective choice to partner with a DSP provider, it will enable you to establish connections with countless high-quality publishers, generate custom reports of your campaign performance and target audience, and reach new levels of engagement and conversion. There are powerful options out there in digital processing capabilities, and DSP is one of them.
Do I need a DSP?
A DSP will help you reach people who care about the message you want to share. It will get audiences excited about your brand, and help you better understand what they want. You will be able to easily track all the valuable performance metrics in real-time, your coverage, CTR, reach, cost-effectiveness, and so on. Getting a DSP will greatly reduce the amount of stress involved in generating a successful ad campaign, so yes, we think you do.
How do you profit from a DSP?
It’s not just that DSP will attract more sales through increased conversions and awareness, but it automates the buying process so you are only buying ad space that has the highest possibility of generating such conversions. Not only does it make you money, it saves you money.
How do you set up a DSP for your company?
It is important to choose a DSP provider that provides 1-1 support, provides you with innovative and efficient solutions, and thoroughly manages your data. With Eskimi, you can be sure of that. Contact us to learn about setting up a DSP.
What is the difference between DSP and SSP?
SSP is the counterpart of DSP. Where DSP is designed for the advertisers to buy ad space, SSP is the other side of the coin, through which web owners or publishers can sell their advertising inventory. They are connected through what’s called an ad exchange that facilitates the transaction.
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