Telco Insights: What Can We Learn?

January 12, 2024
3 minutes

Data-driven marketing becoming the norm for the biggest industries, and telecoms are joining the fray. Telcos are some of the world’s largest data collectors, increasingly considered as one of the best sources of customer data. Telecommunication has strongly contributed to making global connection what it is today, and finding solutions so they can continue to do so is a cause close to Eskimi’s heart. 

For telcos to benefit from their data, they need a system to effectively store, manage, and analyse it for actionable insights. With the help of AI and machine learning Telco data has huge potential to grow their market shares, with better understanding of industry development, customers, and competitors. 

Let’s dive into what Telcos can learn from their insights with programmatic solutions for their campaigns to help with critical business optimisation in a constantly changing industry, and Eskimi’s new exciting product making market growth a reality. 

Where do insights lead?

Understanding your customers

Telecoms biggest asset is their customer base, so learning as much as possible about them is essential to understanding migration and preventing churn. Consumers have become more dominant in the advertiser/customer dynamic, and tapping into who they are and what they care about should come first in an effective advertising strategy. This will work wonders in identifying churn risk and getting in front of it. 

Analysing network usage patterns and campaign performance with an automated system will grow global perspective and let you take action before any impact to your campaigns. The more you know, the more precise your targeting, promotions become more relevant, and your budget will thrive with less wasted impressions. Take advantage of the unique advertising possibilities out there today.


Insights are great, but they need to be actionable to have true value. Insights on customer migration, sim usage, and competitors by country, to name a few, when processed by machine learning, will produce an optimised, diversified strategy for ad campaigns. 

Couple that with real-time analytics, and you can see what’s working and constantly adjust to minimise unsuccessful campaigns. It’s the ultimate targeting capabilities these insights facilitate that really changes the game for data-driven telco solutions focused on personalisation. 

Optimising your network

Everything we’ve discussed adds up to a powerful optimisation project. Networks are vast and diverse, and with how large they are today it’s nigh impossible to manage it all manually. Strategies, risk-taking, and expansion are all dependent on budget, that’s why so many industries are investing in systems to automatically cultivate the best budget solutions. The real-time performance tracking coupled with programmatic ad buying frees up valuable man-hours to focus on growing your business over the laboriousness of manual deals. 

Telco insights, especially on a unified platform, create a network harmony to analyse profitability, and maximise ROI and KPIs. It won’t just help you now - you’ll learn from campaigns faster than ever, and perfect your strategies over time. Getting, and staying ahead of the competition. 

Eskimi’s solution

The potential of these insights are exciting telco managers the world over, and Eskimi is here with the ultimate ad solution to make your telecom’s transition to programmatic easy and fruitful. 

Our new product is a three-part solution to overcome telecom’s biggest challenges today; customer win-back, acquisition, and SIM usage growth. Grow your ideal customer profile, launch informed, targeted ad campaigns, and track performance with over 30 use insights in real time. The best part? It’s all done through one do-it-yourself dashboard benefiting from Eskimi’s vast creatives gallery and connections with global publishers.

Actionability is the key word. With Eskimi’s solution, you’ll find the root problems of your churning customers, and get a leg-up on your competitors with personalised, precise ad campaigns to improve engagement and loyalty double quick. 

Telco is transforming, and staying ahead of the changes is the best way to grow your business today. Any questions about programmatic or how anything else AdTech to help you, get in touch with us for a tailored evaluation, or book a demo of our Telco product today.

Philip is the CMO of Eskimi. When he’s not busy growing the Eskimi brand, he spends his time with family and playing ping pong.
Philip is the CMO of Eskimi. When he’s not busy growing the Eskimi brand, he spends his time with family and playing ping pong.
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