Programmatic Advertising: How to Launch An Easter Campaign

October 23, 2023
4 minutes

It feels like 2022 just started, and spring has begun. Severe COVID restrictions are behind us, and people are looking forward to holidays again. This month, we’ll see families getting together, maybe for the first time in a long while. On the other side, brands are already planning their Easter marketing campaigns, as it’s looking to be the most active one since 2020.

Digital advertising plays a critical role in realizing a brand’s campaign goals today, and Eskimi is always working on perfecting programmatic strategies for you to make the most of your marketing potential.

Easter is a consumer-oriented holiday where family, friends, and communities tend to share gifts and hold events. This presents an advantage worth pursuing e-commerce brands, with an ever-increasing market for online shopping across devices. Getting an Easter marketing campaign right can significantly impact your brand, and including programmatic in your tool bank alongside other channels will deliver the campaign results you want.

Always start with your marketing goals. Keeping a clear vision is crucial to saving time, money and energy.

Different digital ad platforms are more suitable than others depending on your ad customization needs, so it is important to choose carefully.

While planning your next campaign strategy, consider these ideas to harness programmatic advertising to your advantage.

Start with an exclusive Easter offer

Exclusive offers boost sales and revenue, so take advantage of Easter for a new promotion!

While Easter is not as huge as end-of-year campaigns, offering special sales and discounts is still a valuable move. An offer dedicated to a specific occasion will drive immediate action by your customers, give potentials motivation and increase your revenue. 

A seasonal offer affiliates your brand with the holiday spirit and widens your potential customer base, as consumers often expect brands to recognize holidays. So, always focus on resonating with your target audience and loyal customers and design the campaign around your brand’s values.

Create visually engaging offers, raise your brand awareness, and attract the right customers with Eskimi. We’re always offering design tips to spice up your campaigns, and we’ll do the same for Easter. Use our rich media to your advantage, and get in front of your audience.

Another great way is to offer promotional codes and discounts tailored for the Easter sale by motivating customers to provide their email addresses. This request will increase customer engagement and potential sales through email. 

An Easter theme presents a brilliant opportunity to up-sell or cross-sell premium-priced items with your discounted items by giving them at the checkout process. In addition, you can create exclusive, time-limited offers for a package that often generates more sales. 

With programmatic advertising, you will maximize the exposure of your offers to the audiences that is more likely to convert and buy, since it is well targeted.

Get social with Easter contests and giveaways

Promote giveaways on social media and get people enthusiastic about the holiday. For example, you can offer prizes or discounts to contest winners or an Easter egg hunt with a particular hashtag. In addition, gamifying your holiday campaigns will promote brand visibility and encourage customers to showcase your product on social media.

Partnering with another brand for a giveaway contest is a great idea to drive traffic and patronage. Teaming up allows two brands to benefit from each other’s followers and audience. This can be done at any time, but is perfect for a seasonal event. 

Anything that encourages audiences to interact with and share your social media channels is very important for this season. Reach wider audiences, promote your products, and grow revenue. 

Social media is a brilliant tool to build customer loyalty as they can clearly see what value you bring, so think about what channels are crucial for your brand, and consider how to spread your message most effectively. 

Start your Easter campaign early

Make sure you give yourself enough time ahead of Easter to develop a robust strategy aligning with your business goals.

A well-thought-out plan is just as important as starting early, though. So, please don’t rush into it!
Your campaign should be sure to cater to buyers looking for last-minute deals. Planning for them will help drive sales.

Many customers will be motivated to purchase during Easter if they think they’ll miss an excellent deal. Creating a fear of missing out is a strategic way to maximize these offers.

Your brand being visible in the weeks leading up to Easter is essential, but it’s equally so in the last few days before.

Get onboard with Eskimi programmatic ads

Making firm business decisions always depends on keeping well-informed, and no less so with programmatic media. Understanding audience behavior will grow your brand awareness and effectively cut through competition in a complicated world. 

With our premium AdOps service solutions at Eskimi, we’re dedicated to reducing the complexity of running programmatic media campaigns. As a result, you can steadily improve your ROI with an upgraded inventory and precise targeting.

How Eskimi can help you?

Eskimi runs a full house of programmatic management solutions with innovative, up-to-date technology. We can help you with finding the right audience based on certain interests, demographics, socio-economic background. We can help you pick the best option for placing your adds, and make sure that your add is around the content that is relevant to your niche. There are many more options on our platforms, but for now, we want you to remember that we are always ready to sit down with you and bring your creative ideas to life in front of your audience. 

Get in touch to learn more about what we can do for you.

Philip is the CMO of Eskimi. When he’s not busy growing the Eskimi brand, he spends his time with family and playing ping pong.
Philip is the CMO of Eskimi. When he’s not busy growing the Eskimi brand, he spends his time with family and playing ping pong.
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