Our fast-growing company combines the many facets of programmatic advertising into one powerful and effective platform for advertisers, agencies, and marketers, who use our DSP to strengthen their advertising campaigns with impactful results.
We are always keen to work with companies that enhance what we offer our clients, so we are excited to announce our new partnership with a global video ad exchange platform, SpotX.
In the mission to give advertisers the most complete tool set available, this partnership will allow publishers that use Eskimi DSP to serve premium video ads across desktop, mobile, and connected TV (CTV) devices through a single platform. Read on to hear about the advantages this new partnership brings to your advertising needs through shared video advertising and connected TV.
What does our Collaboration do for Programmatic Advertising?
We are thrilled by the potential outcome-driven opportunities our collaboration with SpotX offers us and our customers, particularly in the potential for improved KPI’s and campaign results, higher integration, and wider advertising access.
KPI’s as you need them
Similar to Eskimi, SpotX combines the different parts of video sharing into their one unified platform, and allows publishers to maximise yield while simplifying strategy. Automating the many advertising calibration processes that affect efficiency is one of the principal ways of achieving this, so SpotX implements different private marketplaces (PMP) based on various KPIs, allowing you to customize them for different viewing metrics.
Сonnected TV coverage
Connected TV is one of the most valuable aspects of the SpotX platform. Alongside desktop and mobile, they possess CTV traffic that allows publishers to reach potential customers through their smart TV’s and gaming consoles. This is a particularly influential aspect of contemporary video sharing, we’ll discuss it more in the next section.
You can choose a variety of formats for your video ad with SpotX. They support in-stream and out-stream advertising methods, as well as implementing VPAID and VAST traffic. In-stream video ads are very common, they are ads placed within other videos such as those found on YouTube, while out-stream refers to video ads appearing alongside non-video content that play without sound, offering a less intrusive ad encounter.
In the pursuit of turning from disruption to integration, SpotX uses VPAID to enrich the experience of potential customers by incorporating ads more completely into the viewing process, while providing more complex information to advertisers that can choose to use either stream method.
SpotX has widespread partners with publishers and distributors alike, giving you even more tailored opportunities for your next campaign. SpotX will connect you with over 600 of the biggest publishing platforms on every device, with the likes of Bloomberg, Al Jazeera, and Spotify in their number.
Bet on CTV for your next campaign
We’ve mentioned connected TV (CTV) a few times now, and it’s important to understand what it is and why it is exciting programmatic advertisers all over the world.
CTV, or OTT is a very important player in today’s advertising landscape. It symbolises a new stage in evolution of television; CTV embeds online streaming services into television, which means consumers now have endless viewing choices. This can include smart TV’s or gaming consoles, such as Xbox, PlayStation, or Apple TV. The COVID-19 pandemic has sky-rocketed the number of people using streaming services alongside their televisions, and by 2024 it’s believed that 60% of global consumers will own smart TV’s or another form of connected TV.
For brands and publishers, CTV is a compelling opportunity to effectively reach customers in their living rooms. SpotX spending in programmatic ad deals for CTV increased by over 154% this year, with further surges expected in 2022. It is quickly becoming one of the most popular new strategies for marketers, there are advantages to advertising on connected TV from both demand and supply perspectives.
Integrating CTV into your advertising reach exposes your brand to the growing number of potential customers that no longer pay for traditional television cable services, part of the increasing purely-online television experience.
Learn more about our plans with SpotX
At Eskimi we provide tools for agencies to bolster their efforts in digital advertising, you can read more about the upsides to programmatic advertising here.
If you are already excited by the potential of connected TV and other video ad methods we can offer your next campaign, contact us for an advertising experience moulded to fit your needs and wants.
We are looking forward to our collaboration with SpotX going forward, and working to expand our reach together!