Enter postal code targeting, the newest notch in Eskimi’s belt of targeting solutions. Advertisers will now be able to identify and reach their ideal potential customer profile through postal codes, and choose the physical locations their ads will appear.
Taking a fresh approach in reaching audiences, postal code targeting allows brands to reach more specific audiences at the places they spend the most time. Postcode targeting is another method of geolocation, targeting advertisements based on where their customers have visited.
In its essence, it’s similar to the geofence, which in advertising contexts makes use of GPS and IP address targeting to track devices and adjust ad exposure accordingly.
This article will take you through why postcode targeting is so effective in generating conversion, but you can read more in depth about the value of targeting based on geolocation with Eskimi’s ultimate guide.
Why You Should Use Postal Code Targeting For Your Next Campaign
Be at the right place, at the right time
Use this form of programmatic advertising to pin-point the collection of customer data. Postcode targeting enables advertisers to engage their campaigns with the right potential buyers in the areas they most frequent, which allows for more valuable and practical data for your future campaigns.
Optimise your campaign
Wider broadcast advertising, while effective, often brings alongside it a horde of irrelevant engagement, which could muddle relevant data and potentially wither advertiser’s opportunities. Postcode targeting offers higher visibility, but also complex analytics that enable a more efficient use of the campaigns abilities.
With Eskimi, you can interweave postal code targeting with many of our other targeting strategies. This creates endless possibilities for your campaign’s reach while you learn even more about your customers.
Who benefits most from postal code targeting?
This targeting method can be valuable for companies of any size, but is particularly useful for brands with a more specific product, or small and medium-sized businesses that don’t need far and wide exposure. For example, a local shop would prefer to target its advertisement to the areas in its vicinity, rather than reaching people on the other side of a large city where conversion is less likely.
This method reduces the ad’s exposure with uninterested or irrelevant parties, saving money on repeat campaigns and boosting engagement.
Get Involved with Postcode Targeting
Do you have a product you think would especially benefit from this kind of targeting? Contact us to discuss your options. At Eskimi, we are passionate about helping our clients reach audiences with the most potential and providing them with the most control over their campaign’s success.
Advertising is all about precision, and Eskimi promises an enhanced brand awareness through over 26 targeting categories and thousands of sub categories. Check out our targeting page for more information.
Contact us to hear all you’ll ever need to know about how postcode targeting is going to save you time, energy, and money on your next campaign.