UAB “Aktyvus Sektorius” (a.k.a. Eskimi) has started to implement the project “Development and testing of a platform and algorithms for the efficiency of Eskimi telecommunications market analysis and marketing”, financed from the European Regional Development Fund. 01.2.1-LVPA-K-856-01-0154.
Project budget: EUR 1,895,934.85, of which EU part: EUR 1,197,478.44.
Start of activities: 2020 June 19
Expected completion of activities: 2022 December 31
The aim of the project is to develop an innovative product, Telecom Offline Attribution Platform, through R&D activities.
The task of the project is to create a prototype of the Telecom Offline Attribution Platform.
The main activities of UAB “Aktyvus Sektorius” are the identification and analysis of online advertisements in the mobile communication sector, as well as mobile payment activities. UAB “Aktyvus Sektorius” is the founder of the Eskimi platform.
Eskimi will develop a platform and algorithms focused on global telecommunications companies that will help mobile and fixed operators conduct real-time market research on Internet users, segment customers according to their consumption and potential needs. The platform will also have a unique opportunity to determine the effectiveness of operators ’campaigns where the final purchase is not made online but at physical outlets. The platform will also significantly increase the quality of mobile operators ’digital marketing campaigns, lower prices and increase the likelihood of customers buying.