With ever-increasing digital platforms available for serving ads, it’s crucial to keep pace with these innovative changes. Mobile ads have long dominated advertisers’ focus, but in recent years there has been incremental growth beyond conventional ad platforms of websites and apps. A particularly strong player in popular platforms today is Connected TV.
In essence, serving ads on CTV reaches people with upgraded television systems, like Connected, Smart TV and gaming consoles. With linear TV experience, this means a highly engaged audience alongside digital measurement.
Read on to explore growth opportunities in adding streaming services and connected TV to your marketing toolkit.
Alongside streaming services, CTV offers an incredible opportunity for targeting with access to more relevant ad inventory.
Any brand working with programmatic targeting has a previously collected audience profile that readily includes interest data. With improved performance tracking, you’ll learn what’s working and let you adjust to maximise potential and meaningful engagement.
The overwhelming daily consumption of streaming services means it is crucial to tailor your campaigns with innovation, timing, and placements to stand out among competitors and bring the best value to your audience.
Improved targeting capabilities also protect your brand. Global consumers’ exposure to CTV means their platforms and devices are becoming critical to serve ads, and paired with programmatic data-processing, it offers personability, relevance, and increased engagement.
This will raise your brand’s value and credibility to customers, and you can rest easy while your ads are served alongside high-quality content that really supports your cause and keeps your brand safe.
CTV ads are less intrusive than conventional digital advertisements. The immersiveness of these platforms and increased relevance in your ads can skyrocket your viewability rates. For example, CTV in early 2021 boasted a viewability rate of 93.2%!
CTV is one of the best platforms for advertising today, improving audience engagement will make your campaigns more cost and result-effective.
Alongside everything programmatic ad solutions can offer you, the brilliant thing about our CTV update is the improved granular analytics provided for in real-time. Track the success of your campaigns with data-driven metrics, letting you learn what’s working and adjust for future, optimised campaigns. Perfect your strategy with cost-effective, marketing objective-oriented data.
CTV is perfect for expanding an integrated ad experience. Reaching audiences at more frequent, even relevant moments will greatly improve your global reach, foster engagement, and improve your campaign goals.
It’s important to follow your customers where they go, and they are rapidly moving into CTV and immersing themselves in what digital has to offer on big screens. Eskimi can help you increase your reach across the digital space, with unique placements and access to thousands of publishers.
Non-mobile ad spend is coming back, get in touch to hear more about how we’re tapping these opportunities with our unified platform.