Anzu.io, the world’s most advanced in-game advertising platform, announced today a partnership with Eskimi, a full-stack programmatic and data platform, to increase opportunities for brands to access the exploding gaming market via in-game advertising. The gaming audience has reached over 3.1 billion players worldwide, with a market revenue of nearly $175 billion. This live partnership through OpenRTB integration offers brands the opportunity to programmatically reach the incredibly diverse, engaged, and lucrative gaming audience via display and video ads across mobile, PC, and console platforms.
Anzu serves fully blended in-game ads in recognized IAB standards, making the platform fully aligned with the programmatic standards and bringing scale to in-game advertising. Fully GDPR, COPPA and privacy compliant, its SDK technology — integrated into games — delivers high-quality direct traffic with full control over ad placements and first-party data that enables advanced targeting. In addition, partnerships with leading third-party AdTech vendors such as Moat and Nielsen guarantee fraud-free, brand-safe environments and brand impact measurement. In fact, Anzu’s blended 3D ads deliver 23% higher viewability than typical 2D display ads, feature ad fraud rates way below industry standards, and demonstrate considerable brand uplift and recall.
Eskimi is a full-stack programmatic platform that helps advertisers reach over 1.5 billion global online users utilizing innovative, creative solutions like rich media. “We are constantly working on improving our services and innovation, as well as the user experience in the world of digital advertising,” says Eskimi’s Head of Marketing, Monika Poškutė. “Our partnership with Anzu brings the best of in-game advertising solutions to our clients across the globe. We look forward to working with Anzu to educate clients about the capabilities and benefits of gaming as a mainstream digital advertising medium.” Geos targeted through this partnership include Africa, Asia, CIS, Europe, and MENA.
Anzu’s gaming clients include Ubisoft, Lion Castle, and Next Wave Multimedia, and its partnership with Axis Games allowed for programmatic ads to be delivered for the first time during an esports tournament. Clients include Pepsi, Vodafone, and Samsung, among others. Its recent campaign with Samsung Spain won an award for Technology Innovation at MMA Smarties EMEA 2020.
Anzu’s Director of Business Operations, Yaniv Rozencweig, shares: “Anzu’s blended ads enhance games’ realism and transform game objects into valuable advertising opportunities, all while respecting gamers by not disrupting the gaming experience — crucial for game developers and brands alike. We are pleased to partner with Eskimi to reach even more advertisers across hot gaming geographies who are excited about the potential of in-game advertising.”
About Anzu
Anzu is the world’s most advanced in-game advertising solution. Operating across mobile, PC, and console platforms, Anzu blends real-world brand ads directly into video games, esports tournaments, and live streams. The only solution of its kind to bring real-time analytics and existing digital industry standards in-game, Anzu’s patented, adaptive technology features blended, yet highly viewable IAB-compliant ad formats. Anzu’s full suite of one-of-a-kind AdTech integrations includes ad viewability, brand lift measurement, audience verification, data enrichment, and fraud detection in partnership with industry leaders such as Moat, Comscore, Kantar, and Nielsen.
Anzu has raised $17 million to date from investors including WPP, Sony Innovation Fund, BITKRAFT Ventures, and HBSE Ventures. Global partners include advertisers such as Pepsi and Samsung and game studios such as Ubisoft and Nacon. Learn more at https://www.anzu.io/.
About Eskimi
Eskimi DSP is a full stack programmatic platform with global reach, local data & engaging creatives, 45+ exchange sources, internal and external tech & brand safety tools, unique rich media solutions and an integrated data management platform. It is a proprietary technology platform that allows brands and agencies to run programmatic campaigns using display, native, video or rich media formats. Clients include such brands as KIA, Coca Cola, P&G, VISA, Unilever, Samsung and many more. You can optimise towards your marketing outcomes using automated tools powered by machine learning and algorithms. The platform combines programmatic, big data, research and digital media into a powerful platform to create and reach unique audience segments for Telecom, FMCGs and Banking clients. Learn more at https://www.eskimi.com.
